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The ultimate blogger's guide: write, optimize, and successfully promote blog posts

This guide and checklist for bloggers will help you become successful Write blog posts and for more traffic and conversion on your blogto optimize.

Every successful blog is based on relevant content. To make your blog stand out in the blogosphere, your content must interesting, useful and fun for your readership. You should also make sure that your blog posts are both reader-friendly, search engine friendly and take into account important SEO aspects. The most important thing, however, is that you use all methods to promote your blog and your blog posts in the best possible way. And by that I don't mean that you invest tons of money in advertising. You can do this with a combination of Social media marketing, Content recycling and Influencer Marketing. The real key to success, however, is Ambition, perseverance and perseverance.

A look at the Internet live statistics shows you that millions of blog posts are published every day. Every blogger therefore has to fight hard to get to the top of the ever-growing blogosphere and to stay there.

The fact is, writing a really engaging blog post is not an easy task. It is not about producing mediocre contributions of 300-500 words on the running tape. You want to create posts that inspire your target group and turn them into loyal blog visitors.

If you tackle blogging the right way, you can establish an inbound marketing strategy with your blog and generate more qualified leads.

However, in order to get a good Google ranking for your blog posts, it takes more than just good content or a great design. Even for the most interesting topics, you should still pay attention to a few points in order to create a solid and readable blog post. You need a system that you can apply to all of your posts.

In this detailed guide, I'll show you step by step how you can apply this system to any type of blog post - regardless of whether your post is 300, 500 words, or 2,000 and more words.

This guide shows you all the aspects that you can check before and after clicking the "Publish" button. The checklist contains many useful tips for generating ideas, writing, formatting and SEO optimization and, above all, for marketing your blog posts. And we also have tips for tools that will help you complete your tasks in the shortest possible time.

Get this guide and free checklist for writing, optimizing, and marketing blog posts.

Start your free download now

tip: As soon as you've written a new blog post and are ready to publish, just take a short break. Take your time now and use the checklist to check whether you have thought of everything.

Every pilot works with one Checklist - before every start. So, don't think that you don't need a checklist just because you've already written a few posts.

The free checklist helps you to check that you haven't forgotten anything before & after clicking the publish button.

Checkpoints: Before you publish your blog post

1. Create an attention grabbing title

Every successful blog post starts with a compelling title that will grab your audience's attention. Make sure you have a catchy title that speaks to your target audience immediately. Write something that will make your readers want to read your post.

Fundamental success factors for engaging headlines

  • Help topics and instructions: How do I do this and that ... is something that many people ask and actually enter into search engines as search terms. Use such a phrase for basic help topics, answering frequently asked questions or providing step-by-step instructions.
  • Lists of numbers: 3, 5 or 7 steps, tips, tricks, tactics, secrets, things, ways, reasons or odd numbers like 19, 37 or 101 ideas, principles or facts are gladly read and also shared.
  • Strong adjectives how effortless, incredible, essential, …
  • Give-aways: Free checklists, guides, step-by-step instructions, infographics, templates are always tempting.
  • Juxtapositions: Dos and don'ts, advantages and disadvantages
  • Triggers and Promises: What, why should you never….? When is the best time for. . . How I did it ….
  • Best practice: Advice or tips from experts or professionals in the industry that your target audience will look up to.

The magic headline formula

Take your keywords, then add one or two or three of the following headline elements:

+ Numbers / Triggers / Arguments / Free Download
+ Strong adjective
+ Promise / Warning / Best Practice

Further success factors for your post title

The perfect post title for the search engine consists of:

  • 6-8 words
  • 54-57 characters
  • Focus keyword(s)

When creating your title, always keep in mind which audience you want to address. Think about what your readers are most likely to type in as search terms when searching for the topic you are covering in your post.

An example

"17 Ways to Grow Your Blog From Top Bloggers", is a post title from Social Media Examiner, which has achieved a top position in search engines for the keywords “tips” and “blog”. Many bloggers are looking for exactly these keywords and tips from successful bloggers are always very interesting and therefore relevant for the target group.

The following elements make this article title particularly successful
  1. numbers: 17 ways . . . Search engines love lists because people love them.
  2. Keywords: („Grow [Your] Blog") Search terms / phrases that the target audience is very likely to be looking for.
  3. Best practice: Tips from top bloggers. Every blogger looks up to the top bloggers and wants to become a top blogger himself, so the headline hits both the target audience and the keyword for the search engine.

When creating your post, always take enough time to develop your title. And don't publish your post until you've found a really memorable title.

The more specific your topic and title is geared towards a particular audience or niche, the more likely your post will hit your target audience. Don't try to reach everyone or you won't end up with anyone.

Tools for creating memorable headings

  • The Easy Blog Ideas uses social media data to analyze which posts are doing best on certain topics. With one click you can bookmark the suggested posts as an idea or save it as a draft on your blog. The draft automatically includes a suggestion for your title and slug.
  • The Title Experiments plugin helps you test your titles and analyze what your readers find interesting.
  • The Portent Content Idea Generator is a creative idea generator for blog titles. If you enter a keyword, the tool will show you some suggestions that are not always meant to be very serious. The tool is definitely an inspiration if you have writer's block.
  • Buzzfeed is a news portal for lurid tabloid news. Even if the content of the posts is usually very poor, you can see from the headings that it works and that you get inspiration from it.
  • Buzzsumo is a content marketing search engine. You can also search for keywords here and see which ones get the most response on social media.
Every successful blog post starts with a compelling headline. Free Checklist for Bloggers #Checklist #Blog #Marketing Click To Tweet

2. Write a compelling introduction

The second most important element of your blog post is the intro. The introduction is the first paragraph that outlines the topic of your post.

Eight out of ten blog visitors read a headline, but only two read the rest of a post. If your introduction is too weak, you will lose your readers after the headline.

Use the introduction to outline the key arguments of your topic without losing tension.

This is how you create a captivating introduction to your blog post

Write 1-3 carefully designed introductory sentencesto introduce your readers to your blog post and make sure your Keywords are included.

Examples of captivating introductions

  • surprising facts and statistics
  • polarizing arguments
  • a question
  • a current problem
  • a controversial thesis
  • Say, Why You write the post
  • What your readers learn by reading your post

An example
The Guideline with checklist for Blogger helps you, successfully Write blog posts and for more traffic and conversion on yours Blog to optimize. (156 characters)

This is how you make your introduction search engine friendly

To make your introduction search engine friendly, you should less than 156 characters use. Or phrase the first 156 characters of your introduction in such a way that they appear as Meta description snippet is working.

The snippet is the text that appears under your heading in search results. Introductions and meta descriptions can be of any length, but search engines typically shorten snippets that are longer than 156 characters. So make sure your introduction is long enough to be descriptive enough, but keep your key messages and keywords within the 156-character limit.

Every blog post needs a compelling intro. #Blogger #Guide, Free #Checklist Click To Tweet

3. Maximize the readability of your blog post

The average attention span of a human reader in today's news media is less than 8 seconds and that is less than the attention span of a goldfish. Most people scan a post to see if it sounds worth reading. And only then do they decide whether they actually read the entire article.

Don't present your readers with text wastes with long blocks of text that make reading difficult. A well-designed and structured post is easier to grasp and more fun to read. The better you divide your content into clear sections with concise headings, the better you help your readers to grasp the content in the shortest possible time.

A well-structured blog post helps to optimize readability for both readers and search engines in order to index the blog post for suitable searches.

The perfect length of a blog post

There is no perfect length for a blog post. Short posts can be just as effective as long posts, depending on the topic and goal. However, the minimum length of a blog entry - recommended for SEO - is around 300 words. All over 1,000 words is referred to as Long form post (long form post). According to research by serpIQ, Google lists content that contains more than 2,000 words higher than content with fewer words. Research by Moz shows that articles with 3,000-10,000 words twice as often as content with 1,000 words.

The average length of a extensive blog post is approx.4,000 to 8,000 words.

However, more important than the length of a blog post is that the post is well structured and contains important keywords.

This is how you maximize the readability of your blog post

  • Keep your contribution as short as possible and as long as necessaryto get to the heart of your topic.
  • Divide your post into chaptersthat each shed light on a single aspect of your topic, including the focus keywords.
  • Structure your post in Sections with less than 300 words and add a catchy heading to each section.
  • Break each section into Paragraphs with fewer than 150 words.
  • Use italic and fat Formatting to highlight important sentences, keywords or important terms. But don't overdo it because too much emphasis is confusing.
  • Use Lists with bullet points to highlight the most important facts and tips.
  • Hold your Sentences short and easy to understand.
  • Use a language similar to the Use of language and the tonality of your target group corresponds to.
  • Always double-check your blog post Grammar and spelling mistakes.

Useful tools for checking the readability of a blog post

  • The WordPress plugin Yoast SEO supports you with a simple keyword and readability checker for your text structure.
  • Grammarly as a browser app helps you to discover typers, spelling and grammatical errors directly while writing.
  • With the PR-Gateway text analysis tool you can check your blog posts and other texts for internet suitability free of charge. Check your texts for readability and reading time, sentence length and structure, filler words, modal verbs, phrases and foreign words as well as keywords and links.
The attention span of today's reader is smaller than that of a goldfish. Free #Checklist #Blog Posting Click To Tweet

4. Use the power of pictures and videos for your blog post

A picture is worth a thousand words". This is a well-known wisdom, but pictures and videos have never been more important than in the age of social media.

Benefits of visuals in blog posts

  • Pictures arouse emotions.
  • Photos, infographics, diagrams, diagrams, tables, screenshots, slides and videos help to better understand abstract ideas or complex topics.
  • Images and videos generate additional traffic from image search engines such as Google Image Search or YouTube
  • Visual elements are more likely to encourage readers to share the posts on social media networks.
  • Images and videos generate more traffic from social media sites to your blog or website.

This is how you use the power of images and videos for your blog post

  • Define a particularly expressive image as a featured image.
  • Add at least one image to the top of your blog post.
  • Interrupt your sections with appropriate images, if possible.
  • However, an image should always be relevant to the subject and relate directly to the context in which it appears.
  • Include your keywords in image names or video titles, in the alt tags, and in the description of the image.

Tools for creating great pictures, infographics and videos

  • Canva helps you create professional graphics and infographics quickly and easily. Motion gifs can also be easily implemented with Canva. Canva offers you a wide variety of templates, layouts, photos and icons that you can use.
  • If you're looking for stock photos, check out Pixabay, Prexels, or Unsplash, as well as for professional vector graphics. You can also upload these photos and graphics to your Canva designs for further processing in your graphics. Pay attention to the image rights for all photos and graphics provided.
  • To create animated videos, try Movely.
  • If you want to create screencasts, check out the free tools iSpring Free Cam or Camtasia (from US $ 249 per user license) if you're looking for a more professional tool.
  • Giphy, or Flipagram help you to create motion gifs.
  • The SEO friendly images plugin for your blog automatically updates all images with the correct ALT and TITLE attributes.
  • The EWWW image optimizer as web app or as a plugin helps to compress images in order to increase the loading speed.
Visuals are the most important elements in drawing readers' attention to a blog post. #Blog #Marketing #Guide Click To Tweet

5. Internal and external links in the blog post

The Internet is made up of a network of links and this is exactly how your blog should be structured. Through the skillful Linking your blog posts your blog becomes a well-structured source of information on your topic. External links connect your blog to the blogosphere and that provides the basis for backlinks to your blog.

Use internal links to your existing posts when referring to a topic you've written about before. These links give your readers additional information on the topic. But such links also serve to keep your readers on your blog longer and to motivate them to continue reading. The link to similar and further articles gives your contribution more weight because they show your comprehensive content-related competence for the topic.

Internal links for your blog posts

The internal link structure is also important for your ranking in the search engines. A well-structured and linked blog made up of basic articles and special topics gives your blog an encyclopedic structure. The search engines love such blog structures.

tip: See also Yoast’s post on the use of Cornerstone contributions if you want to know more about it.

This is how you use internal links for your blog posts

  • Use at least 1-2 internal linksto link to an existing post.
  • Write a descriptive one Anchor text for the linkto make it clear where the link is going. Use Keywords in your anchor text.
  • Only use links that are really relevant to the current topic relevant are.
  • Use not too many linksso as not to irritate or mislead your readers.

External links for your blog posts

Use external links to other posts when quoting a topic or referring another blogger. If you quote content from important opinion leaders on your topic and link it to their website, you are showing your appreciation. You can also use this method to connect with other bloggers and automatically ping those websites (i.e., informing them that you have placed a link on your page). Then, when those bloggers see the link and like what you write, they may backlink your blog as well. And that gives your blog an additional weighting, also for the search engines.

This is how you use external links for your blog posts

  • Use at least 1-2 external links in every blog post.
  • Only link to websites or articles that actually relate to the topic you are writing about added value to lend.
  • Use links to websites with a good one Domain Authority.
  • Mainly link to blogs and websites of Influencers in your industry or in your topic.

Useful tools for internal and external link strategies

  • Use the standard WordPress function to link your blog posts. If you select a text and click on the hyperlink symbol to add a link, you can search for a post that has already been published. You can select a post and link it directly to an anchor text. Or you are looking for a post on a specific keyword.
  • The Internal Link Generator plugin automatically generates links and anchor text for your blog post.
  • Check the domain authority for your external links using the Moz Open Site Explorer.
  • The Related Posts for WordPress automatically displays similar posts at the end of your post.
  • The Broken Links Checker plugin helps you to identify invalid links in your posts and to repair them again.
How to use internal and external links in your blog post. Free #Checklist #Blog #Marketing Click To Tweet

6. Powerful call-to-actions keep readers on your blog and generate leads

Once you've managed to get readers to read your blog post, you'll want them to stay on your blog for as long as possible. You can do this by guiding your readers through your blog in a targeted manner. With strong call-to-actions, after reading your post, you can get your readers to take a certain action before they leave your website.

Keep your readers on your blog by encouraging them to read on and encourage discussion. And to generate leads, invite your blog visitors to enter their email address.

Most people need a little nudge to do something. So, if you want your readers to do something before they leave your website, tell them so with a strong call-to-action (CTA).

This is how you keep your readers on your blog

  • At the end of your blog post, show links to related or advanced posts.
  • Include a question at the end of your post to get your readers to join the discussion and comment on their thoughts on your topic.
  • Invite your visitors to subscribe to your blog or newsletter.
  • Encourage your visitors to subscribe to or share your social channels.
  • Provide free downloads so your readers can take some of your post with them. Most people give their email address for a free whitepaper, checklist or e-book with additional tips.

Useful tools for lead generation

  • The Icegram plugin offers you different types of forms, whitepapers, checklists or e-books to collect addresses and generate leads.
  • Also from Icegram is the Email Subscribers Plugin to get your visitors to subscribe to your blog or newsletter.
  • The Related Posts with Thumbnails plugin automatically shows small thumbnails of similar posts on your blog at the end of each post. (free & premium)
  • With the Content Aware Sidebars plugin you can display custom sidebars for every post, page or category of your blog.
Keep your readers on your blog longer. Free #Checklist #Blog #Marketing Click To Tweet

7. Optimize your blog posts for SEO

Everything you have learned in chapters 1-6 are already measures to make your blog post not only reader-friendly but also search engine-friendly. Because if your readers like your post, then the search engines will love it too. However, there are a few other aspects that you can implement to better coordinate the search results.

You don't have to be an SEO professional to understand how search engines work and how to implement SEO measures. A few small adjustments to your text and your structure are often enough to make your post even more readable and searchable for the search engines.

There are basically two main principles for a top ranking in the search engines:

  1. Relevant and valuable contentthat interest your target audience.
  2. Relevant keywordsthat match the search terms of your target readers.

Tips for blog post SEO

This is how you use the keywords in your blog post

Use relevant keywords that your target audience actually uses to find information on your topic. Include these keywords in:

  • Headline / title
  • introduction
  • subtitle
  • Subheadings
  • Main text
  • Pictures and videos
  • Links and anchor texts

How to optimize your headline and introduction for SEO

Make sure your title and introduction meet the requirements for being displayed in the search engines "Title" and "Meta description" correspond:

  • Title with fewer than 57 characters and put your Keywords a. Check that your title is displayed correctly in search engines and that it is not cut off.
  • Introduction with less than 156 characters and the essence of what your post is about.
    Make sure that the first 156 characters also include your focus keywords so that they can serve as a meta description and snippet for your post.

Useful tools for the SEO optimization of your blog entries

  • The Yoast SEO plugin helps you with a basic SEO of your blog and your posts. It shows you the keyword density and tells you whether your keywords are included in the essential structural elements of your post. Yoast also offers you the fields for the SEO title and the meta description for your SERP snippet.
  • The SERP simulator shows you how your title and meta description will be displayed in the search results.
  • On or you can find keywords and keyword alternatives for your topic.
  • The SEO friendly images plugin for your blog automatically updates all images with the correct ALT and TITLE attributes for SEO.
Free #checklist for SEO optimization of your blog posts. Blogger #Guide #Blog #Marketing #SEO Click To Tweet

Checkpoints: After you've published your blog post

As soon as you have optimized and published a new post, marketing begins. Start by connecting your blog post to the social media networks so that your visitors can share your post. But above all, share and seed every blog post yourself on your social media channels as well as via other online media and channels in order to increase the reach and visibility of your post.

8. Make make it easy for your blog visitors to like and share your blog posts and pictures

In order to connect your blog to your social media profiles, you should make it easy for your visitors to follow you on your social channels and to share your blog entries and pictures with their own communities.

The placement of Social media follow buttons on your website can increase the number of followers on your social profiles.

Placing social media share buttons at the top and bottom of each post makes it easy for your readers to share your post.

Also make it easy for your readers to share your pictures. If you have an infographic, encourage your readers to share that graphic separately as well. Offer your readers and other bloggers the option of embedding the infographic in their own blog with a code.

This is how you optimize your blog posts and images for social media

  • Show social media buttons for your social channels in the header of your blog, in your footer and on your contact page and add a call-to-action: Follow me.
  • Add at the beginning and / or at the end of each blog post Social media buttons and bars added.
  • Use Social media buttons on your pictures.
  • Show one Embed code for your infographics and invite your readers to use and share your infographic.
  • Always use strong CTAs, such as please follow, Please share.

Useful tools for social media buttons

  • The Simple Social Icons Plugin shows simple social media icons to follow you on social networks.
  • With the Better Click to Tweet plugin, you can add ready-made Twitter boxes to your posts or pages.
  • With the GetSocial Social Share Button or the Social Warfare Plugin you can add social media buttons to your post. There are multiple design options to choose from among multiple networks, designs, and analysis options.
  • The Pinterest Hover Pin It Button plugin is specially designed to make your pictures directly “pin-bar”.
  • The WWM Social Share On Image Hover Plugin adds 6 social media icons to your images: Facebook, Twitter, LinkedIn, Pinterest and Tumblr. It automatically displays the social media icons when you move the mouse over the images on your site and can share them on selected or all networks.
Make it easy for your blog visitors to share your posts and pictures. Free #Checklist #Blog #Marketing #SocialMedia Click To Tweet

9. Cross-promote your posts on Twitter, Facebook and other social media platforms

Don't wait for others to share your post, get active yourself.

The social media networks are important channels to give your blog post more reach. Start by planning your blog post for publication on your social media channels.

Every social network offers different ways to present your blog post. The number of characters allowed for your comment varies and the image sizes vary per network. The communities also react differently to content and post formats.

Each network is used for different purposes and at different times. In some networks, you can take part in current discussions with the help of hashtags. The hashtags also turn your posts into searchable content. In some networks you can mark certain users with @ -handles. Or you can add emojis to personalize your posts with visually represented feelings.

But not all elements work the same in all networks. Hashtags work well for Twitter and Instagram, but they work less well on Facebook and LinkedIn. Communication with business contacts works differently than communication with friends on Facebook or Twitter.

In order to market your blog post successfully, you should therefore not share your post in the same way on every social network. Adapt the comments for your posts to each social media platform and community.

This is how you design cross-social media marketing for your blog posts

  • Share your posts on Twitter, Facebook.
  • Share your posts on XING and LinkedIn if they are aimed at business customers.
  • Plan your posts on product or business pages on Facebook, XING and LinkedIn, but on different days and at different times.
  • Share your posts in relevant groups and communities on Facebook, LinkedIn and XING, but also share them here on different days and at different times and use a tailor-made approach for each community.
  • Plan your post several times on Twitter and on your XING and LinkedIn timeline, but use different comments.
  • Share your post on Pinterest, Instagram and Flickr with your focus picture and a short description, with hashtags and a link to the post.
    TIP: If you have several pictures for your blog post, share them all, but on different days and at different times and use a different comment that fits the corresponding picture.
  • Share your post with other pictures as a picture post on Twitter, Facebook and LinkedIn, so you also have various visual and content anchors here to repeatedly share your post several times. This increases the chance that the contribution will be noticed and extends the life of your contribution.
  • Link your content on social bookmark sites like Diigo, Digg or StumbleUpon or in special interest communities like Reddit.

You can cross-post on social media manually or automatically. Of course, if you manually cross-post, it means a lot of work and time spent on every blog post you publish. Social media automation tools save a lot of time and help you to achieve more reach for your post in less time.

Useful tools for social media planning and automation

  • Blog2Social plugin automatically shares your blog posts via the WordPress dashboard on your social media channels. The plugin allows you to customize your posts for each network. You can also schedule your posts to appear on each network at the best times. The plugin automatically posts your blog entries on Facebook (profiles, pages), Twitter, LinkedIn (profiles, pages), XING (profiles, pages, groups), Diigo and Reddit, on Tumblr, Medium, Torial and your pictures on Instagram, Flickr and Pinterest. You can share posts repeatedly and or schedule them regularly. A social media calendar makes it easier for you to keep an overview and supports you in planning.
Use social media automation with individualized posts. Free #Checklist #Blog #Promotion #Crossposting Click To Tweet

Republishing: Syndicate your content on LinkedIn Pulse, Medium, Tumblr, Quora

There are other social platforms with large communities and a high reach on which you can syndicate or republish your content. The large reach of these networks helps you to open up other target groups that you would otherwise not find.

With some platforms you can link your contribution, with others you can publish your content completely or in a shortened or modified form

Tip: Whichever way you choose to syndicate your post, make sure you launch it a few days after posting on your blog. This enables the search engines to first index your content as original content.

So you can use your blog post for other networks

  • Publish your post in full or in a modified form on blogging networks such as Medium, Tumblr or Bloglovin.
  • Publish your content on Torial when it is relevant to journalists.
  • Syndicate your blog post on LinkedIn Pulse if it is relevant to business customers.
  • Syndicate your post as a blog post on Quora.

Useful tools for the automatic publication of your content on social media networks

  • You can use the Medium plugin to automatically publish your blog post on Medium. However, no time planning is possible here. The post will be published immediately.
  • The Blog2Social plugin provides you with an HTML text editor for Tumblr, Medium, Torial to automatically publish your post on these networks in a complete or customized form. And, most importantly, you can schedule your post to appear on different days and times.
On which networks can you advertise your blog posts? #Blogger #Guide #Checklist #Blog #Marketing Click To Tweet

10. Content recycling: Use your content multiple times

If you have already put so much effort into the conception and optimization of your blog post, then you should get as much out of your post as possible.

What applies to recyclables also applies to your blog post: um sustainable and resource-saving To work, you should utilize the content of your blog post as best as possible and disseminate it as widely as possible.

There are different media formatsthat you can use to recycle the content of your blog post. By using your content in various media formats, you can quickly and easily create a multimedia portfolio for your blog post.

You can then share each individual media format again via social media in order to attract as much attention as possible.

This is how you use your blog post for other media formats

  • Turn your most important facts and pictures into one Powerpoint presentation and publish them on your blog and also in networks such as Slideshare, Scribd, etc.
  • Create one Screencast or oneVideo clip from your presentation. Share your video on YouTube, Vine & Co.
    You can of course also share the most important facts of your blog post in a personally spoken video or in the form of a Facebook or Instagram story create and share.
  • Give your blog post a voice and create an audio contribution in the form of a Podcast. Add the podcast to the beginning of your blog post. There are many people who would rather listen to a podcast than read, especially if your post is very long. You can also gain new readers if you publish your podcast on websites such as iTunes, Google Play Music, Stitcher, PocketCast.
  • Turn long posts into one White paper or e-book for download. This also helps you with lead generation. You can also publish documents on Slideshare, Scribd, Issue & Co. to reach even more potential readers.
  • Create one from the most important facts Checklist for your contribution. You can also use this to generate a download to take away for your readers.
  • You can also create an infographic from the most important facts and figures. An interesting one Infographic evaluates your blog visually and is happy to be shared on social media.

Always include a link to your blog post in all media to generate more traffic to your blog.

Use all media to present your contribution again and again in different forms and formats on all social media. This is how you generate the maximum reach for your blog post.

Useful tools for exploiting your content in other media formats

  • With PowerPoint or Google Slides you can easily and quickly create presentations for your blog post.
  • With Prezi, you can create a little more lively and animated presentations.
  • To create a screencast, you can use Camstudio or iSpring Free Cam, or Camtasia if you need more options for implementation.
  • Audacity is a simple tool for creating podcasts.
This is how content recycling works for blog posts. #Blogger #Guide #Checklist #Blog #Marketing Click To Tweet

11. Network with other bloggers and influencers

Proactive networking with other bloggers can help you to generate more reach and reputation for your blog post and valuable backlinks to your blog.

Tips for your influencer marketing

  • Sources cited: Start by contacting the bloggers and influencers you quoted in your post and letting them know that you quoted them. You can also mark these sources with @Handle in social media. This increases the chance that these influencers will also quote and share your post. So you can benefit from the reach of the communities of bloggers and influencers.
  • Friend bloggers: Invite bloggers you know personally to read and comment on your post. Actively ask for their opinion to encourage discussion.
  • Keyword research: Search in the search engines with the help of your keywords for similar posts and check whether you can add an addition and added value with your content. In this case, you can comment on the post and link to your post. But only if your post really creates a meaningful addition to it and does not contain clumsy advertising.
  • Hashtag research: Search for your topics in the social media networks with hashtags and check whether you can join current discussions with your contribution. By marking it with hashtags on current topic discussions, your post can achieve additional reach.
  • Communities: Also check current discussions in the social media communities and check whether you can actively participate in the discussion in order to refer to your contribution. But make sure that your post is really relevant to the current discussion.

Useful tools for influencer marketing

  • Buzzsumo and Influma are special search engines for finding posts that are highly relevant in social media.
  • On influencer networks like Kred you will find influencers who have a high reputation for your topics.
How to use influencer marketing for your blog marketing. Free blogger guide including a #checklist for your #Blog #Marketing Click to tweet

12. Check your blog post statistics

The analysis of your blog post statistics and the performance of your post in social media shows you how your post is received by your readers. A careful evaluation of the results will help you to understand your readers better and to optimize your content.

The simplest method is the free Google Analytics dashboard.

The statistics show you the number of page views and the performance of your posts, but they also show where your website visitors come from and how long they stay on your page. So you can see if users stay to read or if they get off after a few seconds, if they are browsing your site and where they get off.

The regular analysis of your blog statistics is an important task for optimizing your blog posts. If you know how your readers will react to your posts, you can improve your content and make your blog more successful.

If you work with Google Analytics, you can use plugins to display the statistics of the Google Analytics data directly in the WordPress dashboard and to add additional functions and analyzes.

Your social media statistics are also important to see how many comments, likes and shares your posts are receiving. While most followers find it easy to give a "Like", the number of shares shows whether they really appreciate your content so that it can be shared with their own community. Comments on your posts show that they are actively interacting with your content.

You should analyze these key figures regularly

  • Analyze your blog post statistics for page views, number of pages and reading time.
  • Check your blog for comments on your post and respond to each comment in a timely manner.
  • Keep an eye on your blog subscriptions and leads.
  • Monitor your social media statistics for likes, shares and comments and respond to them promptly.

Tools to analyze your blog post statistics

  • With the Google Analyticator or Google Analytics Dashboard for WP plugins, the Google Analytics code can be easily integrated into every page of your blog. Both plugins offer a variety of evaluation and visual display options.
  • The Wassup plugin helps you with a life analysis of your blog visits and reader behavior. This means that you can virtually keep an eye on the fingers of your visitors live. You can see how your visitors are moving around your blog. This statistic is therefore an interesting addition to your normal statistic evaluations and helps you to optimize the user guidance.
  • The Crazy Egg plugin visualizes where your visitors click and how they move on your post.
  • SumAll is a comprehensive analysis tool to use your social media data for targeted content analysis and content optimization.


As you can see, there are many things you can do to get the most of your blog post. And there are a lot of things to keep in mind when starting a new blog post. From the content and the linguistic design to search engine optimization and marketing. All of these points are important to make your blog post successful and drive more traffic to your blog or website. Smart tools support you in all tasks and the checklist helps you not to forget any aspect of your blog marketing.
This guideline gives you the system and the following checklist helps you to quickly and easily work through all the points for your post optimization with each new blog post.

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25. February 2019Melanie TambléBlog Marketing, TipsBlog Marketing, Blog Posts, Writing Blog Posts, Blogger, Blogs, Checklist, Guide