How can I start niche blogging

9 Ways A Personal Blogger Can Turn Into A Niche Blogger

Who is the personal blogger?

A dreamer, someone would say. A person with too much free time would complain.

Not one or another, I say.

I am a personal blogger.

But I'm also a niche blogger.

Jerry Low has me as a contributor to WHSR. I am a freelance writer, blogger and copywriter for other clients. I run niche blogs and all week it's all about "serious" copies.

Why Still a personal blogger then?

It's simple: you never grow out of personal blogging.

Check out how I introduced this blog post - I did it personally. I let the real me speak. Maybe later in this post I'll add an anecdote or two where I see fit.

Darren Rowse of also started out as a personal blogger. His contributions speak in his own voice. You can feel Darren right there as if he's talking to you face to face.

You don't stop being a personal blogger once you move on to niche blogging. The ability to write with your heart and make your writing feel like "you" is an asset that you can only benefit from in the long term. Readers love believable, heartfelt stories and, believe it or not, storytelling is a winner of copywriting especially when it evokes real emotion in people.

Plus, you can always have a personal blog along with your niche blog. Nobody said you had to stop blogging, right? ;)

Do you write like a personal blogger?

If you're wondering, that's a serious question. Ask them yourself and answer them honestly before reading any further.

You write like a personal blogger when:

  • You speak freely what you like best
  • They go deep into your interests
  • They return comments and engage with readers
  • They are easy to connect
  • You write well and often

Are you such a kind, communicative writer? Yes?

Then you have everything you need. Start with niche blogging.

9 Ways You Can Move From Personal Blogging To Niche Blogging

1. Extract more niches to blog about

I'm sure your archive is full of blog posts on at least two or three niche topics between your dog stories and the last movie you saw.

Look for patterns: what do you blog about the most? What do you really feel about so often? These topics (or subtopics) on your personal blog can be grouped together to form the starting material for your new niche blog.

For example, let's say 70% of your personal posts are related to fashion. You can use these posts as a foundation for starting your professional fashion and style blog.

2. Improve your research skills

You already have it! Remember the last time you read and wrote down the opinion of a stroller that you bought and published a researched post on your blog. or a movie you watched or a book you read. Search through information, reviews, case studies, and white papers, or get out of your comfort zone to email relevant people to your blog post is Research.

Since bloggers are generally drawn to information, it is unlikely that the most seasoned bloggers would only write about general, uninformed opinions. All you have to do is hone those research skills and learn some journalism (e.g. reporting, interviews). If you're scared to get started, freelance writer Carol Tice does a great job at Make A Living Writing to get you started hassle-free.

Outline, research, then write!

3. Engage with your readership

This is something that you are pretty good at as a personal blogger. Personal blogs thrive on close relationships with readers, the people who could potentially turn into your friends and who could hurt you (been there, done) by just mentioning you being offline forever.

As a personal blogger, you have long conversations with your readers, care about what they think, get angry when they say negative things about a story you care about, wonder why a reader has stopped commenting and you miss them. As a niche blogger, that interaction is vital: without readers and subscribers, you won't thrive, and without feedback, there will be no improvement.

The more you interact with your readership, the more you will understand. Remember: Your niche blog is your medium and the readership is your target group.

4. Become personable with the readers

Blogs were born as diaries. They were and are an online alternative to the paper diary you kept under your pillow before bed.

While a paper diary is for your eyes only, an online diary is open to the public, so you have - readers. I already wrote about the importance of interacting with your readership in Way # 3, but I'll reiterate here that if you listen to what they say and get, readers can turn out to be the best of your friends handsome with you.

By "sympathetic" I mean -

Also, personal bloggers often email their readers. They become friends. As a niche blogger, do the same by creating a newsletter for your readers: you will build trust and loyalty, and of course, emails make it easy to build real friendships. Taking your niche seriously doesn't mean you should be cold talking about business all day!

5. Always keep your idea full

As a personal blogger, your idea is always well filled. A day doesn't go by without something happening that is good material for a job: your son's graduation, your graduation, a book you really loved, certain thoughts you had about personal writing, your new scrapbooking -Projects, etc.

Ideas have no limits!

And that's a boon for your next step into niche blogging because the more ideas you can come up with - even more than you can actually use - the better equipped you are when the muse goes and you have a blank page that you can stare at on the screen.

An example from my life - a few months ago I stayed up until midnight to talk to a few friends who lived one floor below me. Our chat was related to Google SEO and how to thrive in these tough times. In the end, I gave my friends a real free consultation! And that chat became a post for WHSR that hopefully will be published in a couple of weeks. ;-);

Easy isn't it?

6. Never stop having fun blogging!

You started blogging for yourself because you found it fun, interesting, and stress relieving. Well then - who said niche blogging had to be stressful at all costs?

Sure, writing for a niche - and for hungry readers - takes more work to make your blog a focal point in your field, but definitely good fun, write to your heart's content, and enjoy the craft as if it were that would be most relaxing activity on earth.

Endorphins are important when it comes to adult success!

A personal tip: Sometimes when I'm slow in the morning I do housework or go out with a friend, then I go to work to relax. I'm a quiet person, so after a strenuous physical activity, I can't wait to sit down at my desk and do some intellectual activity. I use this quality of my psyche to be more productive.

It also helps to switch tasks between body and mind - after getting your body a little tired, your mind is ready for an intense, deep work session.

Believe me - I wrote the draft for this post on the sofa between naps. ;-);

7. Never give up your interests

Blogging doesn't have to consume all of your time. If you never do something interesting, how can you write something interesting for your readers? You would quit blogging once you were dry (see # 5) and do something else.

Just manage your time well and make sure your writing time is undisturbed for an hour or two a day. The rest is living and brainstorming for your next posts!

Your other interests add other good things too, like niche guest blogging and other blogs. If you've been considering multiple blogs, you might want to read my other post here at WHSR about running multiple blogs efficiently and without the stress.

8. Personal anecdotes help the reader connect

I'm sure you've noticed how personal I get in this post: I've added anecdotes from my life, tips from my experience, things I've learned.

Me to.

Blog readers aren't readers of newspapers or scholarly articles: they are looking for stories that they capture, that they can connect with, and that ultimately are fun and quick to read.

Anecdotes help the reader to write a post! And they also add credibility as the reader sees that there is a real person hiding behind this post with real feelings and life experiences, proving that what you are saying is not a well-done deception.

Here's what Sophie Lizard from Be a Freelance Blogger says in an interview with Raubi Marie Perilli on

I love its informal nature, where slang is acceptable and clear speaking is mandatory. It's an effective combination of personal anecdotes and references to other online resources that will be helpful to readers, and it's my favorite font. - Sophie Lizard at

9. Take special care to create your blog posts

You already do that with your personal contributions, but as I mentioned in Path # 6, niche contributions require more work.

I know this might stop you from trying, but please - keep calm and read on. All you need to do is take special care in the following areas:

  • grammar
  • Niche jargon
  • Fact-checking (research material)
  • Interview / conference participation

The latter is not about the writing, it is about the material you need to gather for your posts. Niche readers love interviews and conference reports!

In the end, it comes down to being useful to your audience.

Personal AND niche ?!

Yes, you can have both. Surprised?

Think of all of those mom bloggers out there - they blog about their own kids and families who are waiting about the niche of parenting.

Think of Google's Matt Cutts, whose blog is about his life other its stuff on google.

However, it's best to have two separate blogs. So don't take Cutts' blog as a good example.

I chose from these examples how you can blog both for yourself other in a niche without giving up on your personal blog.

Just a word of caution -

Don't let your personal blog ruin your niche reputation.

Getting personal doesn't mean writing in flames, trolling, discriminating, violating other people's right to privacy, or abusing and using bad language.

Think what a potential reader of your niche blog would think of you if they found your personal blog. Don't you want her to know you better but still see honesty and respect in the way you address your personal blog readers?

Also, once you start blogging in niche areas, it can be difficult to find time to devote to your personal blog. However, over time you will learn to better manage your tasks and even edit more posts at the same time.

My final advice for this post is always Start the day with some personal writing- It will warm you up for niche blogging.

To your success! :-)

Photo credit (comic): VerĂ³nica Bautista

About Luana Spinetti

Luana Spinetti is a freelance writer and artist who lives in Italy and is a passionate computer science student. She graduated from high school in psychology and education and completed a 3 year course in comic book art, which she graduated from in 2008. As a multi-faceted person, she developed a great interest in SEO / SEM and web marketing with a special inclination towards social media. She is working on three novels in her mother tongue (Italian), which she hopes to publish soon.