Where does Safeway Deli meat come from


American supermarket chain

Safeway headquarters in Pleasanton

IndustryRetail / Grocery
FoundedApril 1915 (105 years ago) ((1915-04) in American Falls, Idaho, USA
founderMarion Barton Skaggs
headquartersPleasanton, California, USA

Number of locations


Key people

ProductsBakery, Dairy, Delicatessen, Dry Cleaning, Frozen Food, Fuel, Grocery, Lottery, Pharmacy, Photographic Processing, Products, Meat, Snacks, Liquor, Flowers and Western Union
revenue$ 37.6 billion[1]
Total assets$ 17.2 billion[2]

Number of employees

Over 250,000 (2015, including Albertsons)
parentIndependent (1915-2015)
Albertsons (2015 - now)

Safeway is an American supermarket chain founded in April 1915 by Marion Barton Skaggs in American Falls, Idaho. The chain offers groceries, groceries and general merchandise and has a variety of specialist departments such as bakery, deli, flower and pharmacy departments, as well as Starbucks cafes and gas stations.[3] It is a subsidiary of Albertsons after it was acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's main business base is in the west[4] with some shops in the mid-Atlantic region of the east coast. The subsidiary is headquartered in Pleasanton, California and its parent company Albertsons is headquartered in Boise, Idaho.

Safeway stores operate under the logo of a stylized white "S" in a rounded red square with the slogan "Ingredients for Life". Following the organic trend, the stores have expanded the number of organic fruits and vegetables in the product department and are now offering other items under the “O Organics” label. Stores can have a Starbucks, deli, meat department, merchandise department, flower department, bakery, pharmacy, liquor department, and / or many aisles of non-perishable items. The stores offer many own brands as well as brands in all product categories.


SM Skaggs, a Baptist minister, believed that the prevailing system of allowing customers to purchase groceries in stores on credit increased prices as grocers and shopkeepers had to wait to get paid, and customers excessively from these grocers and Shopkeepers became dependent. He described the sale of credit items as "the growing evil of hire purchase".[5] SM Skaggs opened a store in American Falls, Idaho, and was selling groceries for cash at the time of the sale. Skaggs was also against the prevailing high-price system of the grocer, whose employees catered for every customer's needs. He was an early proponent of the self-service concept. Items were kept on shelves on the walls within reach of customers, and the aisles were clear for customers to walk comfortably. Customers picked up baskets as they entered the store, selected what they wanted from the shelves, and paid for their purchases at a checkout counter.[6][7]

When SM Skaggs decided to focus on his Baptist ministry, his son MB Skaggs bought the grocery store from him for $ 1,088 (the equivalent of $ 27,500 in 2019). His second store opened in Burley, Idaho, in 1918. By 1921, MB Skaggs owned several stores in Idaho and Montana.[7]

MB Skaggs moved to Portland, Oregon in 1921 and founded four grocery stores in the city that year, including through the purchase of a grocery store and a coffee company. The chain, which operated as two separate companies, Skaggs Cash Stores and Skaggs United Stores, grew rapidly and Skaggs asked his five brothers to help expand the store network. MB's business strategy of adding value to its customers and expanding through a tight profit margin proved spectacularly successful. By 1926, he had opened 428 Skaggs stores in 10 states. MB nearly doubled the size of its business that year when it merged its business with 322 Safeway branches (formerly the Sam Seelig Company) and was incorporated as Safeway, Inc. because it believed a chain would outlive it shouldn't bear his name.[8][9][10][11]

The original tagline was “a reminder and an invitation,” “drive the Safeway; buy the Safeway ”. The meaning of the name was that the grocery store was run on cash - it didn't offer credit as grocers traditionally had. It was the "safe way" to buy because a family couldn't go into debt on their grocery bills (as many families did back then, especially during the Great Depression).

In 1926 Charles E. Merrill, founder of the brokerage firm Merrill Lynch, saw the opportunity to consolidate the West Coast food industry. To that end, he bought the 322-story Safeway chain from WRH Weldon who wanted to leave retail and focus on wholesale. Then, in June 1926, Merrill offered Skaggs either $ 7 million directly or $ 1.5 million plus 30,000 shares in the merged company. Skaggs took the latter.[12] On July 1, 1926, Safeway merged with the 673 stores of the Skaggs United Stores in Idaho and the Skaggs Cash Stores in California. Upon completion of the merger of Skaggs and Safeway, M. B. Skaggs was named chief executive of the company.[13] Two years later, Skaggs Safeway was listed on the New York Stock Exchange. In the 1930s, Safeway introduced pricing for products in pounds sterling, adding expiration dates for perishable goods, nutrition labeling and some of the earliest parking lots.

The merger immediately created the largest grocery chain west of the Mississippi.[14] In the 1930s, Charles E. Merrill left Merrill Lynch temporarily to manage Safeway. At the time of the merger, the company was headquartered in Reno, Nevada. In 1929 it was relocated to a former grocery store in Oakland, California. Safeway headquarters remained there until it moved to Pleasanton, California in 1996.

Extension [edit]

The market price of Safeway stock was $ 226 in 1927. A five-to-one split in 1928 brought the price below $ 50. Over the next several years, Charles Merrill, using funding provided by Merrill Lynch, began to aggressively acquire numerous regional grocery chains for Safeway as part of a roll-up strategy. Early acquisitions included significant portions of the Piggly Wiggly chain as Merrill Lynch and Wall Street dissolved that company.

year Festivals Number of stores place
1926 HG Chaffee Super Market Southern California
1926 Skaggs Cash Stores 679 grocery stores Idaho
1926 Skaggs United Stores (above) California
1928 Grocery store in Arizona / Pay’n Takit 24 grocery stores; 24 meat markets Arizona
1928 Newway stores 15 grocery stores; 11 meat markets El Paso, Texas
1928 Sanitary food (including some Piggly Wiggly) 429 grocery stores; 67 meat markets Washington DC and Virginia
1928 Eastern Stores Inc. 67 grocery stores; 127 meat markets Baltimore, Maryland
1928 Piggly Wiggly Pacific 91 grocery stores; 84 meat markets Oakland, California
1928 Bird Grocery Stores (including some Piggly Wiggly) 224 grocery stores; 210 meat markets Missouri, Texas, Arkansas, Iowa, Kansas, Nebraska
1929 Piggly Wiggly West 91 grocery stores; 84 meat markets Northern California, Hawaii, Colorado
1929 Sun Grocery 91 grocery stores; 84 meat markets Tulsa, Oklahoma
1931 MacMarr Stores Super Market los Angeles
1936 Kroger stores 53 grocery stores Oklahoma
1941 Daniel Reeves 498 grocery stores new York
1941 National grocery store 84 grocery stores New Jersey
1958 Thrift Stores (Iowa) 30 grocery stores Iowa

Most of the transactions involved the exchange of stock certificates, with little cash changing hands. Most of the chains acquired kept their own names until the mid-1930s.

Safeway branch number by state and province in 1932

In 1929 there were rumors of a merger between Safeway and Kroger.[15][16]

The number of stores peaked at 3,400 in 1932 when expansion stalled. The Great Depression finally had an impact on the chain that focused on cost control. In addition, numerous smaller grocery stores have been replaced by larger supermarkets. By 1933, the chain was second in the food industry behind The Great Atlantic & Pacific Tea Company and ahead of Kroger.

In 1935, Safeway sold its nine Honolulu, Hawaii stores "... because of the inconvenience of proper surveillance."[17] Also in 1935, California independent grocers convinced California lawmakers to introduce a progressive tax on chain stores. Before the law went into effect, Safeway filed a motion to have the law referendum. In 1936, California voters voted to repeal the law.

In 1936, Safeway introduced a money-back guarantee on meat.[18]

Change in the number of Safeway stores from 1925 to 1960

International expansion [edit]

country year Number of stores
Canada 1929[19]213 (2013)
Great Britain 1962 131 (1986)
Australia 1962 123 (1984)
West Germany 1963 35 (1984)
Mexico 1981 137 (2007)
Saudi Arabia 1982 6 (1984)
Jordan 2003 6 (2009)

The company expanded into Canada in 1929 with 127 branches (which became Canada Safeway Limited and were sold to Sobeys in 2013).[20] 1962 to the United Kingdom (which became Safeway plc); 1963 to Australia (which became Safeway Australia); The company operated in Saudi Arabia and Kuwait in the 1980s under a license and management agreement with the Tamimi Group. In 1981 the company acquired 49% of the Mexican retailer Casa Ley.

Safeway usually achieved international expansion by acquiring one or more small chains in a particular country. However, it expanded into Saudi Arabia and Kuwait through a joint venture. That initial core of business received Safeway systems and technology and then expanded organically. The international chains acquired include:

1940s to 1970s [edit]

A Marina Safeway in Hamilton, Montana, built in 1962. This operating store keeps the marina design, but the red letters have been replaced with the current logo.

In 1941, Marion B. Skaggs resigned from the Safeway board of directors.[13]

In 1947, the company's sales topped $ 1 billion for the first time. By 1951, total sales had reached nearly $ 1.5 billion. The company adopted the S logo in 1962, which it still uses.

In 1955 Robert A. Magowan became chairman of the Board of Safeway. Magowan had married Charles Merrill's daughter Doris. Magowan also took on the title of President in 1956. He remained President until 1968 and a member of the Board of Directors until 1978. In 1966, Robert A. Magowan brought his star, Meat Processing Plant Manager Michael F. Concannon, to Oakland to become Meat Processing Manager in North America. He also retired in 1978. Mike was instrumental in opening the Stockton factory. The Wichita plant and meat processing facility in Canada began in the 1970s.

In 1959, Safeway opened its first store in the new state of Alaska - the first major grocery retailer to enter the market. The company opened three stores in Anchorage and one in Fairbanks over the next several years. The downtown Fairbanks store was built on the site of a red light district known as The line, which operated for almost half a century. Most of these businesses were in buildings constructed by Anchorage real estate developer Wally Hickel, who later became Governor of Alaska and Secretary of the Interior.

Also in 1959, the company opened its first "marina-style" store in the San Francisco marina. Hundreds of stores in this barrel-vaulted roof style opened over the next decade.[21]

In 1961 the company sold its New York operations to Finast.[22] In 1963, Safeway reopened stores in Hawaii after leaving that market in 1934.[23] It rented a shop in Culver City to animator / filmmaker Don Bluth, who used it as a theater until 1967.

In 1969, Safeway entered the Toronto market in Canada and the Houston market in Texas by opening new stores rather than through acquisitions. The company ultimately failed against the firmly anchored competition in both markets.

In 1977, Safeway management introduced a program to combat counterfeit $ 100 bills, including notifying employees that bills lacking the words “In God We Trust” were forged. Failing to study the history of the $ 100 bills, Safeway was not aware that some of the bills still in circulation did not contain this phrase. Eventually, an innocent buyer was falsely reported to Oakland, California police for issuing a “fake” invoice. He was arrested and searched before Oakland police contacted the finance department and discovered the mistake. The 1981 jury judgment of $ 45,000 joint and several liability against Safeway Stores and the City of Oakland was upheld in full by the California Supreme Court on December 26, 1986.[24]

In 1979 Peter Magowan, son of Robert Magowan and grandson of Charles Merrill, was appointed Chairman and CEO of Safeway. Magowan ran Safeway for the next 13 years, presiding over the company's dramatic decline in the number of stores

1980s: takeover and sale [edit]

After a hostile takeover offer from corporate robbers Herbert and Robert Haft, the chain was taken over in 1986 by Kohlberg Kravis Roberts (KKR) as a white knight. With the support of KKR, the company was privatized and took on enormous debts. To pay off this debt, the company began selling a large number of its businesses.

year Division sold Number of stores Selling price Buyers Result
1983 Omaha / Sioux Falls 64 stores n / A Multiple buyers including Hy-Vee & Fareway The stores will continue to operate as Hy-Vee (Omaha / Lincoln / Sioux Falls) and Fareway (Sioux City, IA).
1985 Southern Ontario 22 stores n / A Oshawa Group Oshawa was taken over by Sobeys in 1998
1985 West Germany 36 stores n / A Dairy C BolleShops are now part of Edeka
1987 Dallas 141 stores n / A Entire division cannot be sold Sold in pieces to Kroger, Brookshire, Tom Thumb Food & Pharmacy (now owned by Safeway), Minyard Food Stores, and Furr’s; Some shops are closed
1987 Salt Lake City 60 stores $ 75 million Borman’s (Detroit) Borman’s Sells Businesses in Pieces at 1988 Book Value to Flemings and Albertsons; Borman’s was taken over by A&P at the end of 1988
1987 El Paso 59 shops $ 140 million Furrs supermarkets (see Roy Furr) Company faces financial difficulties; MBO of some businesses; others sold; Bankruptcy in 2001
1987 Oklahoma 106 stores n / A MBO from management and Clayton & Dubilier form Homeland (supermarket) The listed company went bankrupt in 1996. It was later bought by Associated Wholesale Grocers and became a subsidiary of Associated Wholesale Grocers.
1987 Safeway UK 121 shops $ 1 billion Argyll Foods The stores traded under the Safeway name until 2005 when they were acquired by Morrisons
1987 Richmond 62 shops[25]n / A different buyers The division merged with the Washington DC Division (later Eastern Division). The stores were eventually sold to competitors including Farm Fresh
1988 Kansas City 66 stores n / A Morgan Lewis Githens & amp; Ahn / WS Acquisition Corp. Renamed Food Barn; Bankruptcy 1994; Stores sold to Associated Wholesale Grocers that they either closed or sold to their members.
1988 Small stone 51 stores n / A Acadia partner Renamed to Harvest Foods; Bankruptcy 1995; Stores sold; Some are now part of Associated Wholesale Grocers following the death of Affiliated Foods Southwest
1988 Houston 99 stores $ 174.6 million MBO with Duncan Cook and Co. and the Sterling Group Renamed AppleTree Markets; Bankruptcy 1992; Stores sold to competitors
1988 Southern California 172 stores $ 408 million Of The $ 408 million that Safeway acquired as part of the deal consisted of $ 325 million in cash and a 30 percent stake in Vons.[26] Safeway later acquired a 100 percent stake in 1997

Safeway's divested domestic divisions turned out to be poisoned chalices for almost everyone who acquired them. Essentially every purchasing company had financial problems and either went bankrupt or was later acquired. (Hy-Vee and Fareway are the exceptions with the locations they acquired after they work.)

The international deals were more successful for their buyers. Safeway plc, the operator of the UK stores, was sold to Argyll Foods, which was acquired by Morrisons in 2004. Safeway Australia was sold to the Australian Woolworths Limited in 1985.

Safeway sold its Southern California businesses, including those in established markets such as Los Angeles and San Diego, to The Vons Companies in 1988 in exchange for a 30 percent stake in the company. Safeway also reduced its operations in Fresno, Modesto, Stockton and Sacramento. Save Mart Supermarkets bought the few remaining Fresno Safeway stores in 1996.

Many stores in the Eastern Division also closed or sold during the 1987–1989 period, including many new products in the DelMarVa Eastern Shore area.

Safeway's national presence has now been reduced to several western states and northern California, as well as the Washington, DC area. In total, almost half of the chain's 2,200 stores have been sold.

Expand again [edit]

Safeway at 1663 Branham Lane, San Jose, CA 95118

The company was listed on the stock exchange again in 1990. The stores in Jordan were sold to the Masri family in 1991. In December 2003 the Masri family sold it to the Sultan Center in Kuwait. In the late 1990s and early 2000s, Safeway again rapidly expanded into new areas under various regional names. In 1997 Safeway bought the remainder of the Vons Companies and resumed business in Southern California. In 1998, Dominick’s Finer Foods, based in Chicago, was acquired by the Yucaipa Companies. While Safeway had stores in Alaska, they bought Carrs-Safeway in 1999, and in the same year they bought Randall’s Food Markets in Houston, which also had stores in Austin, Texas. Randalls also had stores in the Dallas-Fort Worth area through Randalls other brand, Tom Thumb, along with the gourmet grocery store Simon David. With the purchase of Randalls, the practice of Safeway-owned gas stations also began, as Randalls already had gas stations in their branches.[27]

In 2000, Safeway began delivering groceries[28] and in 2001 acquired the family-owned Genuardi chain based in Pennsylvania, New Jersey, and Delaware. While Safeway also founded subsidiary Blackhawk Network, a prepaid and payments network, card-based financial solutions company and third-party prepaid card provider, Genuardi's was the last grocery store Safeway would make at the time.

Lifestyle stores [edit]

Safeway “Lifestyle” look product department
Safeway “Lifestyle” look front-end checkouts

In the early 2000s, Safeway's expansion beyond the west coast was poorly received. The brands of Safeway and Buyers on the West Coast were named, with Dominick’s on the sales block and Randalls and Genuardi losing market share.[29]

To revitalize its ailing businesses, increase brand participation and differentiate itself from its competitors, Safeway launched a $ 100 million brand repositioning campaign entitled "Ingredients for Life". in the year 2005.[30][31]

The launch included a redesigned logo, new slogan “Ingredients for Life” and a four-part life icon to be used in stores and advertising, and a web application called “FoodFlex” to improve consumer nutrition. Many locations are converted to the “Lifestyle” format. The new look was created by PPC Design from Michigan. In addition to the “inviting décor with a warm ambience and subdued lighting”, the move required a major redesign of the store layout, new staff uniforms, sushi and olive bars and the addition of Starbucks kiosks in the store (with cup holders on shopping carts). The change also included differentiating the company from competitors through promotions based on the company's extensive customer card database. This would be the design for new and remodeled stores.

At the end of 2004, there were 142 lifestyle stores in the US and Canada. In the following year, another 300 stores with this theme are to be opened or rebuilt. “Lifestyle” stores had significantly higher average weekly sales than their other stores. Shares had risen in late 2006, proving that this rebranding campaign had a huge impact on sales.[31]

In July 2007, the company's shares rose on speculation that Sears Holdings Corporation was planning to buy Safeway.[32]

Reject and Sell [edit]

The largest US-built Safeway is part of a mixed-use development in Mountain View, California.

In 2012, the company disbanded the Genuardi chain in suburban Philadelphia through a combination of sell-off and store closures. Giant acquired 15 stores from the chain and made an offer for a 16th, which was instead sold to a local chain under an antitrust agreement. Weis also bought three Genuardi locations. A number of Genuardi's unprofitable units had also closed in 2010 and 2011 as their leases had expired. Previously, Zagara’s, a small chain of upscale gourmet supermarkets founded by Genuardi’s in 1990, closed in 2000, immediately after Safeway took over the parent company. The only Genuardi in the northern half of New Jersey also closed shortly after the merger with Safeway, and a location in Bensalem, Pennsylvania was sold to ShopRite in 2004.

The Genuardi branches in Wilmington, Delaware, were renamed Safeway in 2004 for legal reasons. This resulted from a union agreement signed by the management of the early Safeway branches in Delaware that was signed in 1982. Safeway's current Delaware locations are served by business area offices in the Baltimore - Washington metropolitan area, where Safeway has long been a major grocer.

In 2011 Safeway signed an agreement with UNFI for the distribution of all non-proprietary natural, organic and specialty products to all Safeway banners in the US from October 2011.[33]

In 2013 it was announced that Cerberus Capital Management is considering a deal for all or part of Safeway.[34] On June 12, 2013, Sobeys announced that it would acquire Safeway's Canadian operations for $ 5.8 billion, subject to regulatory approval. The move will strengthen its presence in western Canada, where Safeway predominated.[35] Sobeys closed the sale five months later while maintaining the Safeway banner in the newly acquired stores and changing the private labels to better match those of the new parent company.[36]

In October 2013, Safeway announced that Dominick stores in the Chicago area would cease operations in early 2014.[37][38] The announcement spurred competitors on to find employees and desirable stores to buy.[39] A location in Bannockburn, Illinois will remain open through January 25, 2014.[40]

On February 19, 2014, Safeway began investigating the sale itself. On March 6, 2014, Albertsons, with support from Cerberus Capital Management, announced that it would buy Safeway for $ 9.4 billion. Closing is expected in the 4th quarter of the year.[41] As part of the purchase, Blackhawk Network was spun off into an independent company.

Safeway as a supermarket brand [edit]

On January 30, 2015, the merger between Safeway and Albertsons was completed.[42] As part of the merger, Bellingham, Washington-based grocery chain Haggen announced that it will purchase 146 Vons, Albertsons and Pavilions stores in Washington, Oregon, California, Nevada and Arizona as part of the post-merger antimonopoly requirements. Some of the major metropolitan areas affected were Los Angeles, Portland, Phoenix, Tucson, San Diego, Bakersfield, Seattle, and Las Vegas.[43] Other businesses on the west coast and the Dallas-Fort Worth Metroplex store also posted sales.

Following the purchase, Safeway and its remaining brands, Randalls, Tom Thumb, Vons and Pavilions, along with their respective divisions, were incorporated into the operations of Albertsons, and Safeway's proprietary food products were featured in all Albertsons Safeway banners. Replacing Albertsons' SuperValu branded products.

Until the stores were sold to Publix in 2018 on January 11, 2016, it was announced that the three remaining Albertsons stores in Florida, Largo, Altamonte Springs and Oakland Park, will be renamed Safeway. This is the first time the Safeway brand has existed in a Florida supermarket.[44]

Other Albertsons stores in various markets have been renamed Safeway, including Denver[45] and Seattle.[46]

Safeway Store sign in Lakeview, Oregon

Trademarks [edit]

“Signature Select” is the company's trademark that offers an everyday range of products. “Signature Reserve” is the company's trademark for upscale products. The label “Primo Taglio” is used for upscale delicacies and “Lucerne” is the company's main dairy. In 2006 Safeway introduced an organically grown and processed line of products called "O Organics". A range of prepared dishes and soups can be found under "Signature Cafe". Following the acquisition by Albertsons, the combined company acquired Safeway's private label program, previously known as Safeway Select.

Trademark list [edit]

Some of the brands used are:

  • Signature Select - main line of food
  • Signature Reserve - Premium alternative to products in the Signature Select line
  • Value Corner - Cheaper alternative to products from the Signature Select / Lucerne line
  • O organic - organic products
  • Open Nature - 100% natural products
  • Lucerne Dairy Farms - main dairy brand for ice cream, cheese, yogurt and milk
  • Signature Cafe - Brand of foods sold over the deli counter, soups and chilled foods made by the deli and sold in the deli department
  • Signature Farms - Produce Department Brand for fresh fruits and vegetables
  • Signature Care - Household and Wellness Products
  • Primo Taglio - Deli brand for meat and cheese
  • Debi Lilly Design - flower and home accessories
  • waterfrontBISTRO - Frozen Seafood Products[47]

Signature Select / Refreshe Brand Cola is produced by Cotts Beverages for Safeway Inc.; It is bottled in San Bernardino, California. The Safeway Refreshe branded bottled water is bottled by Advanced H20, LLC of Stockton, California. Safeway closed its downtown Los Angeles water bottling facility in January 2012.

Safeway grocery shipping [edit]

Safeway has been offering an online grocery delivery service in select markets in the American Northwest since 2000.[28] Service expanded to 6 states and the District of Columbia, mainly along the west and east coasts.[48]

Past concepts [edit]

Safeway has tried a number of new business formats over the years, most of which ultimately failed.

In 1963, Safeway developed the Super S. Format - which combines a general goods and drugstore and a new Safeway supermarket in the same building. The shops shared a common entrance, but operated as separate shops with their own control stands. The first store opened in Anchorage, Alaska. In 1965, 22 existing Super S stores were sold to Skaggs Drug Stores. Safeway sold the remaining stores in 1971.[49]

In 1964, Safeway opened a two-stage trial International store on 12th and F Street in Washington, DC, with a conventional Safeway on the ground floor and a gourmet store on the upper floor. The range of the Safeway International Store included wild boar steaks, mountain hare, suckling pig and reindeer steaks.[50]

The company also made a number of attempts to recycle and open older, smaller retail spaces Food barn, a discount grocery store, and Liquor Barn, a discount liquor store, in the 1970s. Safeway also tested the Town House in Washington, DC, small condominium stores and a gourmet store concept, Bon Appetit in San Francisco and Tiburon, California.

In 1969 Safeway formed a joint venture with Holly Farms Poultry Industries (now part of Tyson Foods) Holly Farms fried chicken Seeking to diversify into fast food restaurants and compete with KFC. The first store opened in Colonial Heights, Virginia in August 1969.[51]

Safeway also acquired Pak ‘n Save Foods, a box warehouse concept, as part of the purchase of Brentwood in Northern California in 1983.[52]

  • The S Medallion (1946-1982) - The red "S" part was thinned slightly in the late 1950s and remained so until 1982.
  • The Ribbon Leaf (1982-2006) - Safeway used this logo from 1982 to 2006. The red stylized “S” was still in the middle.
  • The Yin-Yang Life Logo (2006-present) - The stylized “S” is still in the center of a red “CRT TV” -style shape, but is now white.
  • Safeway Medallion Logo, 1946.

  • The Ribbon Leaf Logo, 1982.

  • The medallion logo in tile, photo taken July 2005.

Slogans [edit]

A Safeway.com delivery truck used to make deliveries to people buying their groceries online
  • "People on the move, go Safeway"
  • “Since We're Neighbors, Let's Be Friends” (1969–1979) was probably the first Safeway advertising campaign to use a singalong jingle. This slogan was used by US stores until July 16, 1979 when the slogan “Everything” was adopted.
  • “All You Want In A Store And A Little Bit More” (1979 - December 1981) was the campaign that started and may have been adopted on July 16, 1979 to promote the image of Safeway stores as “one-stop” Shopping malls ”. This campaign was used until December 1981, although it was used in the UK until the 1990s.
  • “Today's Safeway: Where You Can Get A Little More” (January 1982-1983) was the first Safeway advertising campaign to use the company's new “Ribbon Leaf” logo.
  • “America's Favorite Grocery Store” (1983–1986)
  • "I work on an honest day and I want an honest deal" (1985-1987) and the tagline "America's Favorite Grocery Store" were used in this campaign until 1986, the buyouts and divestitures that reduced the number of stores and the “America's” made favorite line inaccurate; There was also a song.
  • “Nobody does it better” (1992 - late 1990s) - This campaign is unique for the adaptation of a pop song. In this case, the song was a hit for Carly Simon in 1977. Simon sang it as the theme song for 1977 James Bond film, The spy who loved me. The 1993 version used in the commercials was recorded by R&B Grammy Award-winning singer Patti Labelle.
  • “Doing our best” (2001–2005)
  • “Vons is Value” (mid to late 1990s) was only used for Vons stores in Southern California. This was the first Vons advertising campaign since Safeway took ownership of the chain.
  • “Ours is bigger than yours” (mid-1990s) in terms of expanding Northern California's product division.
  • “Delivering Our Best” (late 1990s - 2005) was only used for the delivery of groceries
  • “Ingredients for Life” (2005-2015) was introduced as part of its lifestyle branding during the relaunch.
  • “Fresh at your door” (2012-2019) is only used for the delivery of groceries
  • "It's Just Better" (2015 - present) is used by both Albertsons and Safeway as a combined company.
  • “Fresh Foods, Local Flavors” (since 2019), used in the Albertsons / Safeway Denver division

Safeway company information [edit]

Safeway ATM network [edit]

The Safeway ATM network operated by Cardtronics for Safeway operates in Colorado, Oregon, Wyoming and Washington. There is usually an ATM near the front of every store with an ATM. Cirrus, Plus, Star and NYCE are on the network. The network began in Denver in late 1998 and expanded to Wyoming, Washington, and Oregon.

Support offices [edit]

Optimization process for Safeway categories [edit]

Safeway switched[when?] from regional control of the product range to national category management, the so-called Safeway Category Optimization Process (SCOP). With all purchases from dry food companies in the Safeway offices in Pleasanton, the aim is to increase the representation of the manufacturers by experienced sales professionals with extensive product and category knowledge. Corporate product purchasing offices are located in Phoenix, Arizona. This means consistency across the Safeway chain, which means you can go to a store in Winnipeg or San Francisco and find the same products for the same price since all negotiations are now conducted at the company level.

Animal welfare concerns [edit]

In 2012, Mercy for Animals conducted an undercover investigation at Christensen Farms, a pork supplier to Safeway, Walmart, Costco, Kroger, and Kmart.[53] Prior to the publication of the Mercy For Animals investigation at Christensen Farms, Safeway announced that pork suppliers would be asked to phase out pregnancy crates.[54][55]

In 2008, Greenpeace began evaluating America's major supermarket chains for their seafood sustainability practices because, according to Phil Radford, US CEO of Greenpeace, “three-quarters of the world's fish stocks are suffering from overfishing”.[56] and 90% of the top sea predators have already disappeared. "[57][58] Criteria included the number of endangered fish supermarkets sold, her seafood purchasing guidelines, and the marine legislation she supported.[59] Greenpeace's annual report on Carting Away the Oceans (CATO) rates supermarkets on a scale of 1 to 10, with 1 being least sustainable with seafood policy and 10 being most sustainable with seafood policy. Safeway ranked second best (7.1 out of 10) in the 2013 CATO report for ensuring that its canned tuna brand was sustainably fished and by advocating science-based measures to protect the oceans.[60]

In 2016, Safeway's parent company, Albertsons, joined a growing wave of companies turning to “cage-free” egg production and announced a proposed move following campaigns by the Humane League, Mercy for Animals, and the Humane Society of the Humane League on cage-free eggs by 2025 to USA and others.[61]

Safeway Music [edit]

Safeway music is provided by the InStore Broadcasting Network. The satellite network also broadcasts advertisements and advertisements for Safeway products and brands that play with the music at times.

See also [edit]

References [edit]

  1. ^https://www.forbes.com/companies/safeway/#62447e796d15
  2. ^https://www.forbes.com/companies/safeway/#62447e796d15
  3. ^“Safeway”. Forbes. Retrieved June 9, 2020.
  4. ^“Safeway Fact Book”. Safeway. 2013. Retrieved December 16, 2013.
  5. ^Halper, Emanuel B. (2002). “” Supermarket Use and Exclusive Clauses “. Hofstra Law Review. Vol. 30. No. 2. p. 297. Retrieved June 7, 2008.
  6. ^Halper, Emanuel B. (2003). Leases for shopping centers and stores. Law Journal Press. p. 1521. ISBN.
  7. ^ abAshcraft, Betty (April 24, 1963). “Burley Store Springboard for Giant Safeway“. The Herald Bulletin (Burley, Idaho). p. 1C.
  8. ^"Our history". Safeway. Archived from the original on May 3, 2015. Retrieved April 28, 2015.
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  10. ^Anderson, Heather (2015). Portland: A Food Biography. Lanham: Rowman & Littlefield. p. 174. ISBN. OCLC 881824352.
  11. ^“City is getting chain stores”. Sunday Oregonian. July 17, 1921.
  12. ^Perkins, Edwin J. (November 2006). Wall Street to Main Street: Charles Merrill and Midsize Investors. Cambridge University Press. p. 111. ISBN.
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