Why do brands use social media

Social media marketing

Social media marketing

Used correctly, social media marketing can fundamentally change brands and companies. Social media channels are used to interact with customers and help with problems. The brand awareness and the customer base can be sustainably increased through social media marketing. Social media are also the place where companies can position themselves as thought leaders in their industry and portray the personality of their brand. That creates trust. At the same time, social media marketing and the associated platforms are also increasingly becoming promotional and direct sales channels. Achieving these goals requires diverse and varied foundations - and an experienced one Social media agency.

Social Media Marketing »Get to know your target group.

It is important to find out who is enthusiastic about your own brand on social media and what motivates this target group. The developed buyer personas are a great place to start. In the course of the social media work you will get to know your own target group better and better and thus remain in the continuous process, which never ends because the target group is always changing.

Social Media Marketing »develop your own vision.

Knowing who social media marketing is targeting enables you to better adapt to the target audience. So how do companies make themselves the provider of choice for the desired customers? It is important to consider all personas and to have appropriate content available for each target group and to place it accordingly.

Social Media Marketing »Analyze the strengths and weaknesses of the brand.

What aspects of the brand are already there? Where do companies need to improve? To do this, it is important to use all available data and find out what people are saying about the company on social networks. Alerts are best suited for this.

Social Media Marketing »Plan internal resources.

The right people now have to implement the new brand positioning and jointly pursue the same goal. Only if consistency has been created internally can this also become visible externally.

Social Media Marketing »Editorial plan, formats and channels.

Now you need an editorial plan for social media. There are a number of formats that can be activated for content marketing in the area of ​​social media. Below is a first overview. There are similarities here in the application with the area SEO.

  • Blog posts
  • Chats
  • Checklists
  • Explanatory videos
  • Infographics
  • Interviews
  • Sweepstakes
  • Reports
  • Studies
  • Survey
  • Viral videos
  • Webinars
  • Competitions
  • White paper

Social Media Marketing »Important to know.

It is important to first define the formats in order to then determine suitable channels - and not vice versa. Digital recommendation marketing is part of social media marketing when it comes to sharing websites on social media platforms. Therefore, appropriate sharing functions should be placed on each page as best as possible for all relevant social media platforms. There are various free providers here. Another part of digital recommendation marketing can take place directly on the website if people who have been successfully placed recommend the service to others. A model can be constructed here, on the basis of which the advertisers are also rewarded in the event of a successful placement. This generally requires further internal coordination with regard to the type and scope of possible incentives.


Here you will find detailed descriptions of our services as » Social media agency.


The digital marketing disciplines at a glance.


Brand strategy

For better planning, even in times of crisis, we first give you our positioning design compass, which shows you how to align and develop your brand strategy. The choice of the most promising strategy surprisingly depends on your current position. Develop the brand strategy based on your personal ideals and align further planning with them. Here you stand with your values, beliefs, expectations, hopes and goals.

Detailed descriptions of our services on the subject » Brand strategy.


Sales strategy

In particular, sales and previously practiced sales strategies are now in a real powerlessness because it is hardly possible to offer one's own products in a promising way or to establish significant contact with potential customers at all. We help you with a well-founded sales strategy to professionally digitize your sales in order to consolidate your markets, open up new markets and emerge stronger from this crisis.

Detailed descriptions of our services on the subject » Sales strategy.


You can also book the advice and services as a whole or in part. As Digital agencywe will be happy to advise you on this and, together with you, iteratively sharpen the content-related areas that are relevant to you, just get in touch with us.