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paperworld

31 January. - February 3, 2009

D.as official trade fair magazine

News & services

Hall plan

Hall plan

List of exhibitors

List of exhibitors

Highlights

Product News

Trends 2009/2010

topics

Lifestyle meets writing style

Lifestyles and writing styles unite

D.as green office

The green office

Hall 3.1 / D61 • Hall 4.2 / E61


top fair

Dear Top Fair readers!

Whether specialty shops for paper,

Office supplies or stationery,

Stationery, toy shops,

Hobby and creative markets,

Computer shops, stationery,

Greeting card shops, gift boutiques,

whether bulk buyers, specialist retailers,

Graphic artist, product designer or

Agency owner - they all start with

of Paperworld, the international one

Leading trade fair for paper, office supplies

and stationery, in das new

Fiscal year.

Dear Top Fair

reaDers!

Whether visitors come from specialists

shops selling paper products, office

supplies or stationery, toy shops, hobby

and craft shops, computer stores, greet-

ing card shops or gift shops; whether

they are bulk buyers, specialist retailers

ers, graphic designers, product design-

ers or agency owners - they all start

the new business year by attending

Paperworld, the foremost international

trade fair for paper products, office

supplies and stationery.

Trade visitors from all over the world fill the after the

Advent and Christmas time empty shop shelves

back on, discover the latest trends and lassen

get inspired, meet your business partners,

make new contacts and learn was the

Industry currently moving. One in breadth and depth

Unique variety of products, exhibitors from all over the world

as well as an extensive supporting program

numerous special shows, lecture areas and

Award ceremonies make Paperworld a

Industry event number one - I'm looking forward to

dass Do not miss this industry event

lassen.

I would particularly like to recommend one to you

Visit to the Paperworld trend show in Hall 6.1.

D.as bora.herke Stilbüro has the four main ones

Defined trend currents for the coming season

and these are clearly implemented in trend worlds -

lasbe surprisedaschen and take valuable

Tips and suggestions for your own shop

and window dressing with. Not either

Ruth Lorenz,

Head of Department

messefrankfurt

Exhibition GmbH

Vice President

messefrankfurt

Exhibition GmbH

packasyou should sen das PBS forum in Hall 3.0. Industry experts give valuable information here

Knowledge for everyday working life from which you are guaranteed to benefit.

Discover Paperworld and laslet yourself be inspired - I wish you one

successful time in Frankfurt!

Trade visitors from all over the world use this opportunity to refill their shelves following the

Advent and Christmas trade, to explore the latest trends, gather inspiration, meet business

partners, establish new contacts and generally find out what is currently going on in the

paper industry. The enormous range of products on offer is quite unique. There are exhibitors

from all over the world and an extensive program of supplementary events including

special exhibitions, lecture forums and award presentations. All these factors combine to

Make Paperworld the number one event in the industry and I'm glad to see that you are not

going to miss it.

I particularly recommend that you visit the Paperworld Trend Show in hall 6.1. The bora.

herke style agency has defined the four essential trends for the coming season and is

displaying these in individual trend worlds. Allow yourself to be taken by surprise and go

home with valuable inspiration and ideas for your own stores and shop windows. Be sure not

to miss the PBS forum in hall 3.0. This is where experts from the trade communicate their

valuable know-how which is guaranteed to assist you in your everyday business.

Discover Paperworld and be inspired. I hope you have a successful stay in Frankfurt!

3


TITLE

Content

CONTENTS

SErVICE SErVICES

EDITOrIaL 3

SPECIAL SHOWS &

EVENTS PAPERWORLD 2009 4 - 6

FAIR GUIDE 7

TRENDS 2009/10: 8 - 9

A balance between two worlds

a balance between two worlds

EXHIBITOR LIST OF EXHIBITORS 28 - 33

IMPRINT PUBLISHER DETAILS 34

HALL PLAN HALL PLAN 34

SUBJECTS TOPICS

fabEr CaSTELL 12-14

Sustainable benefits for retailers and customers

Sustainable benefits for retailers and consumers

SHOP PORTRAIT SHOP PORTRAIT 15 - 17

The nicer alternative a better alternative

LIFESTYLE MEETS WRITING STYLE 18-19

LIFESTYLES AND WRITING STYLES UNITE

THE GREEN OFFICE 20-22

THE grEEN OFFICE

Profile

groupe Pierre belvédère / semicolon 25

PrODuCT NEwS 17, 23

4 PAPER WORLD

SPECIAL SHOWS & EVENTS

THE BEST START

INTO THE NEW

FINANCIAL YEAR

TRENDAREALS & SPECIAL VIEWS

Paperworld trend show ➜ 6.1 • C90

Design: Stilbüro bora.herke.

“Creative Trends - Creativity Meets Design” ➜ 4.2 • G40

Creative trends inspired by the four seasons. Design: Stilbüro bora.herke.

Creative novelty show ➜ 4.2 • E01

Organizer: Verband Hobby Kreativ e. V.

FILU - das Archive of draftsmen and photographers ➜ 6.2

Action cubes / Walk of Fame ➜ 3.0

With artists from different areas of the stationery industry.

Conferencing ➜ 4.0 • D60

Optimized design of meeting rooms. Lectures,

Panel discussions and company presentations.

Green Office Action Day, 3.2.2009 ➜ 4.0 • D60

Top-class lecture program. Cooperation partner: B.A.U.M.

(Federal German Working Group for Environmentally Conscious Management e.V.).

Promotional area for young innovative companies

➜ 6.1 • D50 / D69

Initiative of the BMWi (Federal Ministry of Economics and Technology).

AWARDS AWARDS

Creative Impulse innovation award, January 31, 2009, 2 p.m. ➜ 4.2.

Organizers: Messe Frankfurt and the German trade magazine HobbyArt.

Exhibition in the boulevard of ➜ 4.2

The golden school cone, January 31, 2009, 3 p.m.,

PBS forum ➜ 3.0 • D40

Organizer: Federal Association of the Office Industry (BBW) /

Working group for branded companies in the stationery industry (Altenaer Kreis) /

Wholesale Association of Writing, Paper and Office Supplies e. V .;

Exhibition at the BBW stand in ➜ 3.1 • A60

Products of the year, 31.1. 2009, 4 p.m., stage ➜ 3.0 • D40

Organizer: PBS industry association.

ISPA Award, 1.2. 2009, 5.30 p.m., PBS forum

➜ 3.0 • D40

Anuli Award, 2.2. 2009, 3 p.m. ➜ 3.0 • E38

Organizer: Ring Alliance. Exhibition of the best folders in ➜ 3.0

European Office Products Awards

2.2. 2009, 6 p.m., Panorama ➜ Forum 1

Organizer: the English trade journal OPI.

Paperworld Card Award

3.2. 2009, 2 p.m., Cafe Card, transition ➜ 5.1 / 6.1.

Organizer: Association of Manufacturers and Publishers

von Greetings Cards A.V.G. / Messefrankfurt.


THE BEST STARTS

TO THE NEW

buSINESS yEAR

TREND ZONES & SPECIAL SHOWS

Paperworld trend show ➜ 6.1 • C90

Designed by the bora.herke style agency

Creative trends - creativity meets design ➜ 4.2 • G40

Creative trends inspired by the four seasons. Designed by the bora.herke style agency

New Creative Products Show ➜ 4.2 • E01

Organized by: Verband Hobby Kreativ e.V.

FILU - an archive for graphic artists and photographers ➜ 6.2

Action Cubes and Walk of Fame ➜ 3.0

With artists from different segments of the paper, office supplies and stationery sector.

Conferencing ➜ 4.0 • D60

Optimizing conference room design.

Talks, panel discussions and corporate presentations.

Green Office Campaign Day, February 3 ➜ 4.0 • D60

An interesting program of talks. Partnered by: B.A.U.M. (the German Federal Working Group on

Environmentally Aware Management).

Promotion Zone for Young Innovative Companies

➜ 6.1 • D50 / D69

An initiative of BMWi (the German Ministry of Industry and Technology).

PRIZES & AWARDS

Creative Impulse Innovation Prize, January 31, 2009, 2.00 pm ➜ 4.2.

Organized by: Messe Frankfurt and the German trade magazine HobbyArt.

Exhibition in the Boulevard of hall 4.2.

The Golden Cone, January 31, 2009, 3:00 pm, the Office and Paper Products

Forum ➜ 3.0 • D40

Organized by: BBW (the German Association of Office Management), the German Working Group for

Brand Product Companies in the paper, office supplies and stationery industry (Altena Group)

and the German Wholesale Association of Paper, Office Supplies and Stationery.

Exhibition at the BBW stand ➜ 3.1 • A60

Products of the Year, January 31, 2009, 4.00 pm, on the stage ➜ 3.0 • D40

Organized by: the German Association of Paper, Office Supplies and Stationery.

ISPA Award, 1.2.2009, 5.30 pm, the Office and Paper Products Forum,

➜ 3.0 • D40

Anuli Award, 2.2.2009, 3.00 pm ➜ 3.0 • E38

Organized by: Ring Alliance. Exhibition of the best ring binders in hall 3.0.

European Office Products Awards.

2.2.2009, 6.00 pm, Panorama Room ➜ Forum 1

Organized by: the British trade journal OPI.

Paperworld Card Award

3.2.2009, 2.00 pm, Cafe Card, P.assay ➜ 5.1 / 6.1.

Organized by: the German Working Group of Manufacturers

and Publishers of Greeting Cards and Messe Frankfurt.

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from January 31 to February 3, 2009

Hall 3.0 Stand C50B

We are looking forward to your visit!

WWW.DANIELPRIESTER.DE Find out more about the details


top fair

6

PAPERWORLD

LECTURES AND SYMPOSIA TALKS AND SYMPOSIA

Creative Symposium, 1.2. 2009, 5:30 p.m. ➜ 4.0 • Europa room

Imaging Symposium, 1.2. 2009, 6 p.m. ➜ 4.0 • Europa room

Organizer: bit-Verlag / Messe Frankfurt

PBS forum ➜ 3.0 • D40

Platform for lectures and award ceremonies. A highlight is on

On Sunday at the fair the lecture by Jeanette Huber from the Zukunftsinstitut, who spoke about

"Megatrends and future markets for stationery retail" will give a lecture.

BME ➜ 3.0 • D40A

Federal Association of Materials Management, Purchasing and Logistics V. (BME).

“Buyer's Day” with lectures in the stationery forum on February 2nd.

Forest Stewardship Council (FSC) ➜ 4.0 • C52

Details on the lecture programs, special areas and award ceremonies can be found at

➜ www.paperworld.messefrankfurt.com (Events)

Great offers and promotions especially for retailers on Saturday, January 31st and on Sunday, February 1st:

• Inexpensive travel package with a return trip on any DB trains, day ticket and voucher for the trade fair catalog

• Guided tours through the trend show of the bora.herke style office: daily 10:30 am and 3:00 pm ➜ 6.1 • C90

• Trend show competition in ➜ 6.1 • C90 with professional shop window decorations worth 5,000 euros

• Special offers in exhibition restaurants and mini pics.

Further information:

Creative Symposium, 1.2.2009, 5.30 pm ➜ 4.0 • Europa Room

Imaging Symposium, 1.2.2009, 6.00 pm ➜ 4.0 • Europa Room

Organized by: bit publishing house / Messe Frankfurt.

The Office and Paper Products Forum ➜ 3.0 • D40

A platform for talks and prize awards. One of the highlights at the Office and Paper Products Forum will

be a talk on the Sunday of the fair by Jeanette Huber from the Institute of the Future, whose subject will

be "Megatrends and the markets of the future for the paper, office supplies and station ery trade."

BME ➜ 3.0 • D40A

BME (the German Association of Materials Management, Purchasing and Logistics). “Buyers‘ Day “with

talks in the Office and Paper Products Forum on February 2, 2009.

Forest Stewardship Council (FSC) ➜ 4.0 • C52

For further details about talks, lectures, special zones, prizes and awards, visit

FOKUS RETAILERS

➜ http://paperworld.messefrankfurt.com/frankfurt/de/messebesuch_2174.html

Top

fair

COMPANIES COMPANIES

Name of hall / stand page on page

A Awagami Factory / Art Material Trade 4.2 • B68 19, 28

B Floor drawing tools Bavaria 3.1 • C84 2, 28

Brisa / VENTO Sales 6.2 • C24 24, 33

c Perles de CARAN D´ACHE 3.1 • E49 10, 18, 28

CESIECO Precision Mechanics & Optics 3.1 • E87 17, 28

COLOP stamp production Skopek 3.0 • F10 20, 21, 28

James Cropper Specialty Papers 4.1 • A76 29

D DURABLE Hunke & Jochheim / PAGNA 3.0 • D80 19, 29

E EBA KRUG & PRIESTER 3.0 • C50A 5, 29

edding International 3.0 • C38 / C40 21, 29

Embatex AG Production of EDP accessories 4.0 • C40 21, 29

emform 6.1 • D65 10, 29

Enveloprint 4.1 • B20 23, 29

ESPRIT paper + friends / Young Generation 3.1 • D89 11, 29

Exacompta 3.0 • F50 20, 21, 29

F A.W. Faber-Castell sales 3.1 • D61

4.2. • E61 1, 12/13, 14, 30

FELLOWES EUROPE 3.0 • C41 10, 30

h Hama 3.0 • B40 10, 30

HELIT Innovative Office Products / Diplomat 3.0 • D50 19, 30

HERMA 3.0 • C61 22, 30

Hotex - Hollmann Textil 4.2 • B25 23, 30

i Incognito society for big fistsas6.2 • B40 11, 24, 30

k C. KREUL artist. Colours. Factory. 4.2 • E51 23, 31

L Lyra Pencil Factory 3.1 • D88 11, 23, 31

m Montex Writing Instruments 10.0 • C10B 22, 31, 36

P Pierre Waldon International Pimex 6.1 • B41 24, 32

R Hartmut wheels home accessories 6.1 • B21 24, 32

S Sanford Export / Emerging Markets Group /

Parker / Waterrman 3.1 • G49 10, 18, 19, 32

SCI Kontor 3.1 • A91 17, 32

Semicolon 6.1 • C24 / D02 10, 25, 32

SHARP, ELECTRONICS 4.0 • B01 22, 32

t Thorka 3.1 • G28 11, 33

V VELOFLEX Carsten Thormählen 3.0 • A10 17, 33

VENTO Sales / Brisa 6.2 • C24 24, 33


FAIR GUIDE

USEFUL INFORMATION FOR YOUR TRADE FAIR VISIT

uSEFuL INFORmAtiOn FOR VISITORS

OPENING HOURS

Saturday - Monday 9 a.m. - 6 p.m.

Tuesday 9 a.m. - 5 p.m.

ADMISSION TICKET = DRIVER'S WAY

All admission tickets (without honor tickets) include the

Free travel to Messe Frankfurt GmbH and back

by public transport in the Rhein-Main-

Verkehrsverbundes (RMV) within the entire

Tariff area. At the Kasse entitle purchased day tickets

only for the return journey from Messe Frankfurt GmbH.

Information at ➜ www.rmv.de

BUSINESS CENTER /

muLtimEDiA SHOP

➜ Gatehouse, level 3

Tel. +49 (0) 69/75 75-13 09

Opening hours: from January 30th, 2009 daily from 8.30 a.m. to 6 p.m.

on February 3rd, 2009 from 8.30 a.m. to 5 p.m.

BUSINESS CENTER / CONGRESS

CENTER MESSE FRAnkFuRt

Tel. +49 (0) 69 / 7578-1411

Opening times: from 8 a.m. to 10 p.m.

ROOM RESERVATIONS

Tourismus + Congress GmbH Tourist Information

Tel. +49 (0) 69/21 23-08 08

Fax +49 (0) 69/21 24-05 12

Email: [email protected]

+

in case of emergancy

in CASE OF EmERgEncy

SANITARY STATIONS

FIRST-AID STATIonS

➜ Hall 4, Tel. +49 (0) 69/75 75-65 00

➜ Hall 8, Tel. +49 (0) 69/75 75-65 02

POLICE NOTRUF

POLICE EMERGEnCy NUMBER 110

➜ Hall 4, Tel. +49 (0) 69/75 75-65 55

FUND OFFICE LOST PROPERTY OFFICE

➜ Gatehouse level 0

Tel. +49 (0) 69/75 75-14 48

Fax +49 (0) 69/75 75-14 58

HELP WITH CAR PANELS

CAR bREAkDown SERVICES

ADAC, Tel. 0 18 02/22 22 22

AvD, Tel. +49 (0) 8 00/9 90 99 09

ACE, Tel. +49 (0) 1 80/2 34 35 36

All statements without guarantee.

No responsibility is taken for the information given.

MONEY AUTOMATES

➜ Gatehouse, level 3

➜ City entrance, level 0

➜ Entrance Galleria, Hall 9.T

➜ Entrance Torhaus (S-Bahn)

➜ Hall 4.1 foyer

CHILDCARE

Kindergarten,

➜ Gatehouse, level 1

Lockers

➜ Hall 3

➜ Hall 4.1 East

➜ Hall 9.T

POStSERVicES

➜ Torhaus Service Center, level 3

➜ outside Ludwig-Erhard-Anlage 2-8

TICKETS ONLINE:

OPEning timES

Saturday till Monday 9.00 a.m. - 6.00 p.m.

Tuesday 9.00 a.m. - 5.00 p.m.

EntRAncE tickEt = tRAVEL tickEt

All entrance tickets (but not complimentary tickets)

cover the cost of travel by public transport to and

from Messe Frankfurt on all lines of the Rhine-Main

Transport Network (RMV). Day tickets purchased from

the ticket office only entitle you to a free return journey

from Messe Frankfurt GmbH. For more information visit

➜ www.rmv.de.

BUSINESS CENTER /

muLtimEDiA SHOP

➜ Gatehouse, level 3

Tel. +49 (0) 69/75 75-13 09

Open every day from 30 January from 8.30 a.m. till

6.00 p.m.

On 3 February from 8.30 a.m. till 5.00 p.m.

BUSINESS CENTER /

CONGRESS CENTER FAIR

Frankfurt

Tel. +49 69 7578-1411

Opening times: from 8.00 a.m. till 10.00 p.m.

HOTEL RESERVATIONS

Tourismus + Congress GmbH Tourist Information

Tel. +49 (0) 69/21 23-08 08

Fax +49 (0) 69/21 24-05 12

Email: [email protected]

cASh POintS

➜ Gatehouse, level 3

➜ City Entrance, level 0

➜ Entrance Galleria, hall 9.T

➜ Entrance Torhaus (S-Bahn)

➜ Hall 4.1 foyer

courier

➜ TNT gatehouse, level 3

Tel. +49 (0) 69/75 75-14 85

➜ www.paperworld.messefrankfurt.com

Pharmacy

Pharmacy in the main station B-level north

➜ Recipe service: Torhaus, level 3

Tel. +49 (0) 69/75 75-13 33

PURCHASING POSSIBILITIES

➜ Gatehouse, level 3

➜ City entrance

➜ Hall 4.0

➜ Hall 4.1

➜ Hall 5

➜ Hall 9.0 south

➜ Hall 10

chiLDcARE

Kindergarten, ➜ gatehouse, level 1

LUGGAGE LOckERS

➜ Hall 3

➜ Hall 4.1 E.ast

➜ Hall 9.T

top fair

POStAL SERVicES

➜ Torhaus Service Center, level 3

➜ Outside the trade fair:

Ludwig-Erhard-Anlage 2-8

COURIER POSTAL SERVICE

➜ TNT gatehouse, level 3

Tel. +49 (0) 69/75 75-14 85

PhARmAcy

Pharmacy at the main railway station, level B North

- Prescription service: Gatehouse, level 3

Tel. +49 (0) 69/75 75-13 33

SHOPPING FACILITIES

➜ Gatehouse, level 3

➜ City Entrance

➜ Hall 4.0

➜ Hall 4.1

➜ Hall 5

➜ Hall 9.0 South

➜ Hall 1

PAPERWORLD

7


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Delicate

8 PAPERWORLD

Trends 2009/2010

A balance

of two worlds

A balance between two worlds

High quality, exquisite and exclusive

Subtle elegance and stylish classik. Reduced decoration and

filigree decorations as well as noble materials such as finely polished woods,

Leather, precious stones, platinum, gold, brass and bronze. Color range:

from creamy berry tones and rose quartz to smoky brown

and blasfrom aquamarine to brass and bronze tones. In

Combination with decorative geometric solutions create the

elegant color combinations create a stylish and modern aesthetic.

High-quality, superior, exclusive

Sophisticated elegance and stylish classic values. A reduced decorative

style, delicate ornamentation and superior materials such as

finely polished high-grade wood, leather, precious stones, platinum,

gold, brass and bronze. The colors range from creamy berry tones,

pink quartz and smoky brown to pale aquamarine, brass and bronze.

Together with decorative geometric solutions these fine color

combinations create a stylish and modern aesthetic sense.

Geometric

Trends live with bora.herke

For the conception and implementation of the trend shows

first time das Bora.herke style office responsible.

LECTURES WITH GUIDED TOURS: daily 11:00 am and 3:00 pm

MEETING POINT: Trend Show ➜ 6.1 • C90

Architecturally, factually and cleanly

Linear surface design, minimal structures, clear

Design language and fine graphic details create avant-garde

Purism. Refined detailed solutions with elaborate

Processing. Non-colors such as slate gray, graphite, warm gray

as well as black and white combined with high-gloss chrome. Polished

Stainless steel, aluminum, high-quality plastics and smooth paper,

Parchment and foils with network structures and pictograms

Symbols. A pure, urban style.

Architectural, practical and clean

Avant-garde purism is expressed in linear surfaces, minimal structures,

clear use of form and fine graphic details. Sophisticated

detailed solutions and expensive finishes intermingle. Non-colors

search as slate gray, graphite, warm gray, and black and white in combination

with high-gloss chrome. Polished stainless steel, aluminum,

high-quality plastics, smooth papers, parchment and foils with grid

structures and pictogram symbols. A pure, urban style.

Trends live with bora.herke

This is the first year that style agency is bora.herke

responsible for the design and implementation of the

Trend show.

PRESENTATIONS AND GUIDED TOURS:

every day at 11 a.m. and 3 p.m.

MEETING POINT: Trend show ➜ 6.1 • C90


Who wants to know where to go in the coming

season goes, the trend show at paperworld in

Hall 6.1 not to be missed lassen. Between varied

rich fast pace and the longing for reliable

is looking for authentic and authentic values ​​das modern life

its balance. Paperworld explores this new one

Trend in four styles.

power

pulsating, striking and happy

Cartoon-like motifs, plus fresh and self-confident

Productions. Overdrawn and striking graphics with the help of

artificial primary colors. Explosive colors and a skilfully playful one

Mix of styles. Expressiveness. Material mix of vinyl, plastik, silicone,

Chromolux, rubber and high gloss. Designs such as brush-work, 3-D

Effects or graffiti.

pulsating, striking and happy

Cartoon-type motifs in refreshing and self-assured settings.

Overdrawn and eye-catching graphics with the help of artificial primary

colors. Explosive colors and a playful yet masterly style mix.

Expressiveness. A material mix of vinyl, plastic, silicon, rubber and

high gloss. Designs such as brushwork, 3D effects and graffiti.

Order trend brochure

if you want to know what influences

will determine the trends next season, don‘t miss the

top fair

paperworld trend show in hall 6.1. modern life seeks

to strike the right balance between fast-paced develop-

ments and the desire for dependable, authentic values.

paperworld has brought together four different styles to

seek out this new trend.

slow

natural, unadulterated and contemplative

Craftsmanship and artistic aspects. Creative use of

Materials and colors. Lively surface design through

a mix of contrasrich textures and colors. Neutrals

Color selection: in addition to sporty, milky tones, especially wood tones.

Predominantly natural materials such as cork, B.ast, rattan,

Suede, feathers or wood. A style with character and personality.

natural, unaffected and reflective

Artistic and craft aspects. Creativity with materials and colors.

A mix of contrasting textures and colors bring surfaces to life. A.

neutral choice of colors: lively, milky shades alongside woody tones.

Predominantly natural materials such as cork, raffia, rattan, suede,

feathers and wood. A style with character and personality.

order the trend brochure

CARD SERvICE OF FAIR FRANKFURT

Tel .: +49 (0) 69/75 75-20 04, Fax +49 (0) 69/75 75-12 36

e-mail: [email protected]

➜ 9 euros plus postage ➜ 9 euros plus postage

PAPERWORLD

9


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Caran d'Ache

➜ 3.1 • E49

10 PAPERWORLD

Semicolon / Groupe Pierre Belvédère

➜ 6.1 • C24 / D02

Highlights

Fellowes

Shredder with new features.

Shredders with new features

➜ 3.0 • C41

Waterman / Sanford

➜ 3.1 • G49

Hama

Bluetooth photo frame.

Bluetooth picture frame.

➜ 3.0 • B40

emform ➜ 6.1 • D65


ESPRIT paper + friends

➜ 3.1 • D89

Thorka

➜ 3.1 • G28

L y r a

Continuously visible mine.

Continuously visible lead.

➜ 3.1 • D88

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incognito

➜ 6.2 • B40

PAPERWORLD

11


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➜ 3.1 • D61

Faber-Castell ➜ 4.2 • E61

Sustainable benefits for r

12 PAPERWORLD

Sustainable benefits for

With added value

Concepts and

more consequent

Brand philosophy

is Faber-Castell

for years

Growth course. In 2009 the

the world's most important manufacturer of

woodfasmost pencils and colored pencils

this strategy further.

TOPFAIR spoke to Anton W. Graf von

Faber-Castell, board member

seated Faber

C.astell AG.

Thanks to value-added concepts and a

consistent brand image, Faber-Castell

Has expanded con tinuously.

In 2009 the world's leading manufacturer

of wooden pencils and crayons

con tinues to support its growth strategy.

TOPFAIR spoke to Anton W. Graf von

Faber-Castell, chairman of the board of

directors of Faber-Castell AG.


retailers and consumers

Retailers and customers

Count of Faber-Castell, in the 2007/2008 financial year the

consolidated gross sales of the company increased 6 percent.

The positive development in recent years can be found below

among other things, on considerable investments in product development

back. Which products have these

Are investments particularly worthwhile?

Different products contribute to sustainable growth

all five fields of competence. The breadth of our range reflects

our goal to be a life companion to the end consumer. In the centre

our product development is always das Aim to add value to the

Customers or a clearly recognizable customer benefit for our products

to reach. D.as in particular confirms das multiple award-winning

"GRIP" concept with the characteristic and ergonomic knobs

W.asserlack. Also in the area of ​​high quality gift items, especially

in writing implements, we are achieving gratifying results with our new product lines

Gains.

What innovations are you presenting at the

Paperworld?

With our innovations in the field of "Play & Learn"

we consistently add das Range of educationally valuable products

to promote children's creativity in different age groups.

The focus of this concept are products that are specifically tailored to the individual

Developmental stages of children are matched. So gets

the "JUMBO GRIP" pencil, Germany's most widely used pencil for

Beginners to write, now a printing-mechanical counterpart set aside.

We are setting new standards in the fields of “Art & Graphic” and “Premium”

Accents with an expanded range of markers for artists and high-quality

Writing implements.

What measures do you use to support the

Trade?

In particular das School business is also in focus in 2009

of our measures: A media campaign starts at the beginning of school, the

puts the added value of the "GRIP" family in the foreground. A nationwide

The special kind of sales promotion tour will be held in the summer

Attract the attention of end users. With these and others

Faber-Castell its from environmental friendliness

underline the coined brand philosophy.

Where do you see growth opportunities on the

Writing implements market?

Faber-Castell gives wellness and education to the megatrends

special attention. The parameters of the affluent society in

the highly developed markets lassen the demographic age pyramid

by 2035 to a headasmutate drops. In 2040

there will be twice as many retirees as there are employed, and seniors

will devote more and more to creative leisure activities.

Faber-Castell is now also concentrating in its role as a companion in life

stepped up on this topic. The one belonging to the “Art & Graphic” competence field

"Hobby & Craft" area - a product range for amateur artists

and Bastler - is being continuously expanded. With the “MÁRA!

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Count of Faber-Castell, in the 2007/2008 fiscal year

the consolidated gross turnover of your company increased

by 6 percent. You have said that the reason for the positive

Developments in recent years are the consider able investments

made in product development. For which products

have these investments been particularly worth while?

To achieve sustainable growth it is important that different products

from all five of our fields of competence are successful. The fact that

we aim to be a constant companion throughout the lives of our customers

is reflected in our extensive product range. The main focus of our product

development is always on achieving added value for our customers, i.e.

creating instantly recognizable customer benefit. An excellent example of

this is our award-winning "GRIP" concept with its novel and ergonomic

knobs in water-based lacquer. We have also achieved impressive growth

with our new product lines in the high quality giftware sector, par ticularly

with writing instruments.

What new products are you exhibiting at

Paperworld?

The new developments from our "Playing & Learning" field of

competence further enhance our range of products with high educational

value. These products promote the creativity of children of all ages. The

primary focus of this concept is on products which are specifically tailored to

the needs of children at different stages of their development. For instance,

the "JUMBO GRIP" color pencils, which are used by more school starters

in Germany than any other pencil, are now to be joined by a mechanical

version. In our "Art & Graphic" and "Premium" fields of competence we are

setting a new tone and extending our range of marker pens for artists and

other high-quality writing instruments.

In what way do you support retailers?

The focus of our attention in 2009 is on the school stationery sector

again. At the beginning of the school year we will be launching a media

campaign focusing on the added value of the "GRIP" range. A special sales

promotion campaign will be touring Germany this summer to attract the

attention of consumers. With this and many other sales promotion activities,

Faber-Castell will also be promoting its eco-friendly brand image.

In what areas of the writing instrument market is

there potential for growth?

Faber-Castell is devoting special attention to the megatrends of

wellness and education. Demographic change in affluent societies and

highly developed markets will have built a top heavy age pyramid by the

year 2035. In 2040 there will be twice as many pensioners as people in

employment. Older people will be able to devote more time to creative

leisure activities. Faber-Castell is placing more emphasis on its role as a

constant companion through life. We are consistently expanding our “Hobby

& Craft "segment which is part of the" Art & Graphic "field of competence

and offers a range of products for hobby artists and people interested in

PAPERWORLD

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Stressless Painting ”shows Faber-Castell z. B., dass every person in a short time

Time can produce astonishing creative work - an equally relaxing one

like motivating self-awareness!

What role does the megatrend play

"Sustainability" for the writing instrument industry?

You don't have to be a visionary to seeass the backup

the resources for das Life of the coming generations of the highest

Meaning is. Our core target group are children and it is important to be one of

Product safety and environmental friendliness shaped brand philosophy

represented. D.as 80 percent of the wood for our pens is FSC-certified

Plantations with environmentally friendly forestry. Also the subject

We are paying increased attention to biodiversity: in the company's own