Who are Wallmarts' main competitors
Walmart competes against Amazon Prime with Walmart +
With a paid membership program that bears a striking resemblance to Amazon Prime, Walmart is waging a defensive battle against the online retailer that dominates online retail. Walmart +, the name of the project, is apparently to be tested in the USA this month, as the website Recode was the first to report.
Accordingly, the world's largest retail group has been working on the program for 18 months, which is based on the existing Delivery Unlimited offer and is intended to possibly replace it. Delivery Unlimited, which costs $ 98 a year, allows customers of more than 1,600 Walmart stores in the US to have fresh groceries delivered to their homes on the day they order at no additional charge.
Just like Amazon Prime, which costs 119 dollars a year in the USA and delivers groceries from Whole Foods or Amazon Fresh within a day, but also includes the streaming services Prime Video and Prime Music, Walmart + will in future include attractive fringe services for customers.
We are talking about discounts for prescription drugs from Walmart pharmacies as well as for gasoline at the retailer's petrol pumps. In addition, it should be possible to order goods via text messaging. Finally, it should also include a "Scan & Go" service, with which customers in the branches can pay cashlessly without having to queue at a cash register.
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